Disruptive Technology finally gets a commentary at the Disrupted Blog

Disruptive Technology finally gets a commentary at the Disrupted Blog

Disruptive Technology as a concept has been around for hundreds of years – a disruptive firing mechanism for cannons was one of the main reasons for Drakes defeat of the Spanish Armada.

However, the rate of technology change in recent years means that we now must take greater notice of the changes such technology will bring to our world.

For example using Kryders Law we can predict that the capacity of a video iPod by 2019 will be 85 years of video storage. That’s enough to video your whole life, in real time. Imagine the disruption that will bring to the legal business alone. But of course you won’t have to store it on your iPod – Google will provide enough storage for everything in your life by then. And your computers will be controlled by your brain.

For the first time there is commentary on this wave of disruptive technology at the Disrupted Blog (http://blog.disrupted-horizon.com/). The author, John Straw, attempts to keep the reader informed of the latest technologies and business models that have the potential to become highly disruptive.

The blog is a recommended read for business people as it allows them to assess threats and opportunities to their businesses. For the consumer of it’s an insight into the rapidly changing world of the next 10 years.

John Straw, Sep 2008

About the Author: John Straw has 30 years commercial experience in the advertising and IT sectors. A serial entrepreneur, his past 12 years has been spent in the Internet sector:

• Interse Corporation, San Francisco, VP European Operations. Interse specialised in software products that measured a users path through a web site and was significantly ahead of its time. Interse was purchased by Microsoft in 1997

• Revnet Systems, Huntsville, Alabama, VP Marketing. Revnet product email management software for marketeers. The company was purchased by MessageMedia in 2000 (subsequently bought by Doubleclick and then Google)

John then went onto found Netrank Ltd in late 2000. Netrank is an internet marketing consultancy that specialises in search engines – especially Google. Through Netrank, John has consulted for Audi, Hertz, Rolls Royce, RBS, Fiat/Alfa, Cisco and forty other blue chip brands. UKRD plc acquired Netrank in January 2007.