Ogden Publications: The World’s Biggest Media Franchise Aimed at the Sustainable-Lifestyle Audience

Ogden Publications: The World’s Biggest Media Franchise Aimed at the Sustainable-Lifestyle Audience

Green Publishing & More

Ø Ogden Publications blazed the green trail – Ogden has been ‘green’ since long before ‘green’ went mainstream.

o Privately held Ogden Publications has been publishing magazines focused on sustainability and self-sufficiency for over 10 years

o Ogden has long been committed to using recycled paper, with its magazine cover stock currently comprised of at least 10% recycled materials, and text stock paper containing at least 80% “post consumer waste”

§ It’s estimated the eco-friendly process saves more than 30,000 trees and 18 million gallons of water per year, while reducing air emissions by more than 4.2 million lbs

Ø Magazines and Books for Green Lifestyles – Ogden Publications reaches millions of readers interested in protecting the planet and securing a healthy environment for future generations.

o Ogden’s publications have a total circulation of nearly 1 million copies

Ø Readers at the Leading Edge of the Green Movement – According to qualitative and quantitative research conducted for the company at the end of 2006:

o They are ‘greener’ than the average ‘green’ consumer (as determined by several specific criteria) both in how many ways they find to act eco-consciously and the depth of their commitment to the issue

o They place a higher value on environmental / social responsibility in a corporation than the average ‘green’ consumer

o They are more willing to spend more for a product simply because it is made or sold by a company with a reputation for environmental responsibility than the average ‘green’ consumer

Ø Twelve Regular Publications – From monthly to quarterly, Ogden Publications publishes twelve distinct titles. Leading titles include, among others:

o Mother Earth News

o Utne Reader

o Natural Home

Green Publishing & More (Continued)

Ø Ogden Actively Promotes Greenbuilding and Green Design Projects – Ogden is currently working with various partners to promote sustainable living beyond the pages of its publications.

o Ogden is collaborating with Greensburg GreenTown, a nonprofit established to provide residents of Greensburg, Kansas – leveled by a tornado in May 2007 – with the resources, information and support they need to rebuild the town as a model green community.

o Ogden’s Natural Home is collaborating with Green Depot in the construction of ‘93 Nevins’, the first building in New York to be certified by the American Lung Association’s Health House Program and the first LEED-certified home in Brooklyn.

Ø Providing Insurance and Financial Services – Ogden Publications provides insurance and financial services designed to fulfill the needs of rural families.

So What’s the Big Announcement from Ogden?

Ø A New Partnership and a New Product – In partnership with Moment Marketing, a developer and administrator of online shopping solutions, Ogden seeks to remain at green’s cutting edge by creating a new platform to provide green opportunities to everyday consumers.

Ø Harnessing the Power of the Web – Enabling online shoppers to restore the environment while doing what they do regularly already.

How It Came To Be

Ø An Auspicious Beginning – The new partnership and product initiated when founders Bryan Welch and Miki Momen met during the Fall 2005 The Social Ventures Network conference – a conference for business owners, social entrepreneurs and civic leaders to explore ways to create a more just and sustainable economy.

Ø A Year of Development – After less than a year of design, development and execution, the new product is ready to go live on the web.

Ø The Launch Date – Stay tuned, exciting things will be happening the week of 10/22.

Seizing the Opportunity

Ø E-Commerce is Hot, Hot, Hot – Estimates show E-commerce transactions are on the rise and will continue that way.

o E-commerce transactions are expected to reach $259 billion in 2007

o These transactions could exceed $300 billion by 2010 and add up to over a trillion dollars in the last half of the decade alone

o In 2007, online sales are expected to be nearly 10% of total retail sales, compared to just 3% in 2001

Seizing the Opportunity (Continued)

Ø Aggregators Get Most of the Business – Research also shows that nearly two thirds (59%) of online shoppers start at aggregator sites rather than going directly to a merchant’s site and taking the first price offered.

o The new site includes over 15 million products and services provided by more than 1000 retailers

o Retailers include Home Depot, Toys ‘R’ Us, Amazon, Jos. A Bank, PetSmart, Sharper Image, Dell, Sur La Table and many, many more

Ø Existing Shoppers Drive Growth – As online shopping continues to mature, increased spending levels are expected to be driven by existing online buyers, not by new buyers coming online

Ø Environmentally-Concerned Shoppers Move Online – Environmentally conscious shoppers are finding that shopping online can reduce their consumption of gasoline and associated greenhouse emissions

The New Venture’s Executives

Ø Bryan Welch – President of Ogden Publications, Inc., a diversified magazine publishing and marketing company founded in 1996. Bryan serves on the boards of directors of the Magazine Publishers of America and the Kansas Land Trust. Welch lives the lifestyle, raising cattle, sheep, goats and chickens on his 50-acre farm in Kansas, where all of the animals range freely and grazing animals are strictly grass-fed. He received his B.A. at the University of Denver and a Master’s degree from Harvard University’s Kennedy School of Government.

Ø Miki Momen – President of Moment Marketing, a developer and administer of online shopping solutions and loyalty programs. The unique element of Moment Marketing solutions is a highly advanced price comparison-shopping engine that includes automated cash back features.

For More Information

Julia Gabella

Group SJR on behalf of Ogden Publications

212-751-3346