IBM Unveils New Enablement Initiatives to Assist Business

IBM Unveils New Enablement Initiatives to Assist Business

IBM PartnerWorld 2005 — IBM today at PartnerWorld 2005 announced a new set of enablement initiatives designed to assist Business Partners selling into the lucrative small and mid-size business (SMB) marketplace. The new development, sales and marketing tools are part of IBM’s continuing focus on increasing Business Partners’ success in deploying on Demand solutions to SMB customers through the company’s IBM PartnerWorld program.

To assist with marketing Express Portfolio solutions and services, IBM announced the Built On IBM Express Portfolio initiative which allows IBM Business Partners to market their qualified Express solutions using an IBM approved emblem. IBM also unveiled additions to PartnerWorld Industry Networks including four new industries and a web-based showcase for Business Partner applications.

Also, IBM announced today at PartnerWorld 2005 the addition of industry sales support for IBM Business Partners through an expansion of the IBM Small and Medium Business Advantage (SMBA) initiative with the addition of SMB Industry Insights. In addition, IBM rolled out the SystemSeller initiative which provides Business Partners with competitively priced and pre-configured models of market-leading IBM eServers and TotalStorage products for the SMB market.

As part of today’s announcements the company also detailed a new development initiative which is designed to simplify the building of applications using IBM Express middleware technology.

Marketing of SMB Solutions Made Easy
IBM’s new “Built On IBM Express Portfolio” emblem is designed to enhance the marketing efforts of IBM Business Partners whose solutions and services include IBM Express Portfolio offerings. The initiative is part of IBM’s investments in building the IBM Express Portfolio into the premier solution set for mid-size businesses.

The new emblem will be available for eligible IBM Business Partners, ISVs and Regional Systems Integrators to use as they market and sell their qualified solutions and services. IBM Business Partners utilizing the emblem will have the opportunity to leverage significant investment in advertising and demand generation to build awareness of the IBM Express Portfolio.

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