First Official FIFA Store to Open at Singapore’s Changi Airport on 9 January 2008

Global Brands Group Selects Nuance-Watson as Retail Operator

The first Official FIFA Store is scheduled to open its doors on 9 January 2008 in the new Terminal Three at Singapore’s Changi airport. Global Brands Group, the world’s leading independent, international brand management, retail and licensing company, announced today that it has teamed up with Nuance-Watson (Singapore) to operate the inaugural Official FIFA Store. Nuance-Watson is a Singapore-based member of the Nuance Group, the world’s leading airport retailer.

“Inspired by FIFA’s 100-year history as the world’s greatest sports brand, the Official FIFA Store will be the preeminent football-themed lifestyle destination,” said Gary Schoenfeld, Co-CEO and president of Global Brands Group. “Passion for football – and the FIFA World Cup in particular – is unparalleled around the world, and we are excited to begin the global rollout of these stores in the coming months.”

Under the terms of the agreement, Nuance-Watson will manage retail operations for the first Official FIFA Store. The 157-square-meter football lifestyle store will feature exclusive FIFA-branded and FIFA World Cup™-inspired products, as well as best-selling football merchandise from FIFA’s partner Adidas.

“We’re very pleased to have the opportunity to work with FIFA and Global Brands Group,” said Ken Tse, executive general manager of Nuance-Watson (Singapore). “FIFA’s international fan base, coupled with the store’s unique concept and prominent location inside the Changi Airport, will be a tremendous draw for travelers.”

“Nuance-Watson’s retail expertise and reputation for operating premier airport retail concepts for top quality brands, made them the natural choice as operator for the first Official FIFA Store,” said Martin Darby, senior vice president of retail for Global Brands Group. “We look forward to working with them to bring this innovative retail concept to life.”

In 2005, FIFA entered into a long-term agreement with Global Brands Group appointing the company as both its worldwide exclusive licensing representative and store operator for FIFA branded retail destinations from 2007 to 2014. Additionally Global Brands Group will act as the on-site concessionaire for all FIFA events throughout the term.

For further information on FIFA and its competitions please check out the official Website at www.FIFA.com.

About Nuance-Watson (Singapore)

Nuance-Watson (Singapore), a joint venture between Swiss-based The Nuance Group (www.thenuancegroup.com) and leading Chinese retailer AS Watson, has been operating the Perfumes & Cosmetics concession at Singapore Changi Airport for the past six years and currently manages 18 retail outlets as well as one restaurant. In 2007, Nuance-Watson (Singapore) was named “Asia/Pacific Travel Retailer of the Year” at the annual Raven Fox Awards for Travel Retail Excellence in Asia/Pacific.

About Global Brands Group

Global Brands Group is the world’s leading independent, international brand management, retail and licensing company. Global Brands Group’s passion for managing brands is tied to its desire to building sustainable equity and creating new branding opportunities through geographic expansion, category extension and retail innovation. Through its international network of offices across six continents, Global Brands Group maximizes revenue potential by creating manufacturing, retail and distribution partnerships worldwide.

Global Brands Group’s business is focused on three areas: product licensing and merchandising; retail concept and development; and food and beverage development, packaging and distribution. Currently Global Brands Group’s growing portfolio of intellectual properties includes brands created by the Fédération Internationale de Football Association (FIFA), Walt Disney Company (Asia Pacific) Ltd., the PGA TOUR Licensed Properties, Inc. (PGA TOUR), Federation Internationale de Basketball (FIBA), Warner Bros. Consumer Products and Marvel Characters, Inc., among others.

With corporate headquarters located in Singapore, Global Brands Group has a network of 14 offices in major cities around the world including London, Los Angeles, Dubai, Tokyo, Hong Kong, Shanghai, Sydney, Buenos Aires and Johannesburg.

For more information, please visit www.globalbrandsgroup.com.

Contacts

The Nuance Group Corporate Communications
Ulrike Janett-Bachner, +41 43 260 977
ujanett {at} thenuancegroup(.)com
or
Directions M & C Pte Ltd
Leigh Pasqual, +65 96842013
leigh {at} directionsmc(.)com
Lynda Moo, +65 9752 0026
lynda {at} directionsmc(.)com
or
Edelman Public Relations
Sierra Wilson, +1 323-202-1416
sierra.wilson {at} edelman(.)com