Posner Advertising Launches TrakSource™ To Assess Effectiveness of Real Estate Marketing Campaigns

Posner Advertising Launches TrakSource™ To Assess Effectiveness of Real Estate Marketing Campaigns

Posner Advertising, a full-service marketing and advertising agency with expertise in the real estate industry has announced the official launch of TrakSource™, a dynamic new tracking solution that assesses response to specific elements of a marketing campaign, enabling clients to make educated adjustments in their media plans and spending on a real-time basis. The system also helps clients manage and respond to inbound leads.

TrakSource™ assigns a specific toll-free number to each element of a marketing campaign. The system then analyzes the performance of each media source and provides a breakdown that includes the prospect’s phone number as well as their name and address on calls from a landline. The intelligence gathered empowers the sales team to review leads and determine the effectiveness of each campaign element.

TrakSource™ consolidates all the data that is generated from any media outlet (e.g. direct mail, print/online ads, outdoor, transit). The system shows users the number of leads per day, an index of the most successful campaigns and the average duration of inbound calls. TrakSource™ also provides a ROI (return-on-investment) tool that calculates the cost-per-lead information for each campaign.

“As leaders in real estate marketing and advertising solutions, Posner has developed this tool to deliver clients well-conceived media plans through the innovative use of technology,” said Bob Posner, Principal, Posner Advertising. “With TrakSource™, we are able to optimize the effectiveness of our marketing campaigns by understanding how they impact the volume and qualification level of sales leads our clients receive.”

With TrakSource™, Posner has raised its own accountability to clients by being better prepared to make recommendations as to where to re-appropriate marketing dollars.

“Now that the real estate market has softened, we have an increased responsibility to guide our clients with not just strategic thinking, but scientific tools to analyze performance as well,“ said Win Peniston, Vice President, Strategy and Development, Posner Advertising. “Performance tracking is becoming more and more important to our developer clients who are measuring success – not simply in sales, but also on a cost-per-lead or cost-per-sale basis.”

For more information and a demo of TrakSource™, go to: www.posneradv.com/traksource/

About Posner Advertising: With experience that spans 6 decades, Posner Advertising (www.posneradv.com) is a full-service, lifestyle-focused marketing agency that possesses the credentials, commitment and creativity that helps grow businesses. With offices in New York, Florida and California, Posner’s services include branding, advertising, traditional and digital marketing, public relations and a wide range of media planning, buying and performance tracking services.
Contacts

Posner Advertising
Mario D. Smith, 212-867-3900 ext. 147
msmith {at} posneradv(.)com