Acer brings in the Festival Season with the launch of “Acer Mania”

An exclusive reward program for their elite Retail partners

New Delhi, October 22, 2007 –Acer India, one of the world’s top three branded PC vendors announced their latest exclusive retail scheme, designed specifically for their Retail partners across the country for the OND 2007 Quarter. Continuing its commitment towards ensuring retailers have best in class schemes, “Acer Mania” is open to all Acer Mall and Acer Points across the country.

“Acer Mania”, has been designed to reward retail partners via a host of schemes available to them on a monthly and quarterly basis which is over and above the regular schemes available for the channel partners. These include monthly booster schemes, rewards for achieving quarter targets and an exclusive booster for AMD based Acer SKUs and pre load OS based acer SKUs in partnership with Microsoft. This scheme comes at an opportune time when retail partners can reach out to a greater number of customers through the excitement of the festival season, thus ensuring a strong retail quarter.

Mr. S. Rajendran, GM – Sales and Marketing, Acer India said, “With the retail industry becoming a more mature market in India the consumer has multiple choices of brands each day. Retailing has become a key medium to reach out to customers. In such a scenario, it is very important to reward and recognize the efforts of our retail community. This incentive scheme is one of many initiatives that we have for our retail partners. Acer has always set new standards in everything we have pursued. Recognition as innovators and a reputation as leaders in our field is something that we have always strived for”.

The “Acer Mania” scheme is split into five sub schemes called – “Mr. Dependable”, “Mad about AMD challenge”, “Acer – MS Genuine Software Challenge”, “Digital Lifestyle Evangelist” & the “Top Gun Challenge”. The “Mr. Dependable” contest rewards those partners who achieve their target every month in the quarter. The “Mad about AMD challenge” award is an exclusive contest on AMD notebooks & Desktops where Acer will continue to test the demand for AMD within the retail community.

The “Acer – MS Genuine Software Challenge” is an initiative in partnership with Microsoft to rewards partners who buy machines with a pre loaded OS (Vista Home basic/ Vista Business/ Vista Home premium). The “Digital Lifestyle Evangelist” contest is a rewards program based on Acer’s premium lifestyle product line like the Ferrari and Ultra Small Form Factor series, Travel Mate 6292 and Aspire 4920. Last, but not least is the “Top Gun Challenge” which runs on a 6-month target with the partners who achieve their targets winning a chance to travel to Europe.

During the period of the “Acer Mania” scheme, partners are expected to maintain Acer’s high standard of quality and operate within the market operating price band. Special price deals, demo units, stand alone CRT monitors and desktops without monitors are excluded from the purview of this mega contest. All partner claims must be made before January 25th, 2008.

Acer Mania is in continuation with earlier Retail promotions – Empire strikes back (Q1-2007) & Lage Raho Acer Bhai (Q2 & Q3- 2007).

About Acer

Acer ranks as the world’s No. 3 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer’s unique Channel Business Model is instrumental to the company’s continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion. Please visit www.acer.com.

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