California Software Company Limited partners with Marketics Technologies

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October 25th, 2007 Leave a comment Visited 29 times, 1 so far today

California Software Company Limited partners with Marketics Technologies

Mumbai, October 25 2007: California Software Co Ltd. (Calsoft) today announced their partnership with Marketics Technologies (Marketics), a global leader in offshore marketing analytics and a company of WNS (Holdings) Limited [NYSE: WNS], a leading provider of offshore business process outsourcing (BPO) services.

Marketics offers revenue-enhancing analytics solutions to its customers through improved marketing effectiveness and increased return on marketing investment. Marketics’ impressive client list includes many Fortune-100 companies. Calsoft is a global solutions company that offers product-engineering services and product based solutions to its customers. Over the years, Calsoft has assisted several companies – start-ups, leading technology firms and large businesses – to rapidly evolve innovative and cost-effective solutions.

The partnership between Calsoft and Marketics will facilitate offering Marketics’ solutions to Calsoft’s customers globally. Through this partnership, Marketics will provide cutting-edge analytics solutions to Calsoft’s global clients building off existing technology infrastructure. These solutions will cover a wide range of business analytics solutions around marketing, customer segmentation, pricing, risk management, optimization and revenue management.

Dr. J K Nair, Executive Vice President & COO, Calsoft, said, “The partnership would help us to provide more value to our customers by providing them with intelligent information at the right time. We are excited at the benefits this will bring in to our customers”

Co-founder and CEO of Marketics Technologies, S. Ramakrishnan added, “Partnership with Calsoft provides us with the right launching pad for applying real time analytics to the dynamic field of pricing and supply chain.”

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About Calsoft California Software Company Ltd (Calsoft) is a public limited company in India with a global presence. Its development practices are certified at CMMi Level 5. Founded in 1992, Calsoft group including subsidiaries currently employs around 1000 employees. The group has development centers in Chennai and Bangalore in India and Pleasanton, (California), Boston (MA) in the USA. Calsoft group has marketing offices in the US, UK, Singapore, Japan, China, Taiwan, Dubai, Hong Kong, Copenhagen and in India. Calsoft is listed in India at NSE (cali.ns) and BSE (cali.bo). For more information on Calsoft visit www.calsoft.co.in

About Marketics Marketics Technologies is a global leader in marketing analytics providing revenue-enhancing solutions to the who’s who in the Fortune-100. In May 2007, Marketics Technologies was acquired by WNS (Holdings) Limited (NYSE: WNS) – a leading provider of offshore business process outsourcing (BPO) services. Marketics operates in data rich and information poor situations and generates actionable insight from data by leveraging cutting-edge analytics skills. (www.marketics.com)

About WNS

WNS is a leading provider of offshore business process outsourcing, or BPO, services. We provide comprehensive data, voice and analytical services that are underpinned by our expertise in our target industry sectors. We transfer the execution of the business processes of our clients, which are typically companies located in Europe and North America, to our delivery centers located primarily in India. We provide high quality execution of client processes, monitor these processes against multiple performance metrics, and seek to improve them on an ongoing basis.

Our ADSs are listed on the New York Stock Exchange. For more information, please visit our website at www.wnsgs.com.

For any further details please contact:

Susmita Dinesan

susmitad {at} calsoft.co(.)in

California Software

+91 (44) 22542404

Bratin Roy

bratin.roy {at} adfactorspr(.)com

Adfactors Public Relations

+91 9833868621





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