LinkShare’s Aggressive UK Growth Continues

LinkShare Adds Goldsmiths, Radisson Hotels, PurelyGadgets and Kew to Growing Partner List

LONDON – October 25, 2007 -LinkShare, the global pay per action (PPA) affiliate, search and lead generation marketing company, continues its aggressive growth in the UK with the announcement of four new partnerships.

The new customers include Goldsmiths, the largest quality jeweller in the UK, Radisson Edwardian Hotels, as well as the popular and fashionable retailer Kew and PurelyGadgets Ltd., a top supplier of the latest in innovative products before they hit mass market.

LinkShare has been in the UK for just one year, but during that time, the company has signed over 35 leading brand name advertisers and a large pool of UK publishers including LEGO, Laura Ashley, Boden, Net-A-Porter and Figleaves.com.

LinkShare’s growth has been driven by its unique pool of affiliates, the high level of proactive and dedicated resources they provide to partners, their promotion and ad linking tools as well as the high level of brand control and compliance they provide for advertisers.

“Interactive marketing is changing as advertisers search out new ways to engage with customers online,” says Stephen R. Denton, president of LinkShare. “LinkShare offers a way to do just that – with measurability and cost effectiveness – that benefits advertisers and publishers alike.”

With its wide-reaching network and accurate tracking technology, LinkShare’s partners are able to leverage 10 years of affiliate marketing expertise, affiliate relationships and distribution tools to drive quality web traffic to their sites and increase online sales.

“PurelyGadgets is always looking for innovative ways of reaching customers and surpassing our competitors and a partnership with LinkShare was what we needed to give us the competitive edge. We started receiving orders from LinkShare affiliates from the first day we implemented their network.” said, Alan Lim, PurelyGadgets.

LinkShare is a subsidiary of Tokyo-based Internet leader Rakuten. The London office is a central part of Rakuten’s international expansion. Rakuten acquired LinkShare in September 2005, and the London office represents Rakuten’s first step into the European market.

About LinkShare Corporation

LinkShare Corporation provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare’s cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.

About Rakuten

Headquartered in Tokyo, Rakuten is one of the world’s largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

UK Media Contact:

Reva Seth
Blanc & Otus UK
020 7413 3338/0207 413 3501
rseth {at} blancandotus(.)com

US Media Contacts:

Mark Kirschner
LinkShare
646-943-8359
mkirschner {at} linkshare(.)com

Dan Dent
Blanc & Otus US
617-451-6102 x216
ddent {at} blancandotus(.)com