IBM Survey Projects More Then Half of Holiday Purchases Will Involve Consumer Electronics Products

A recent IBM survey revealed 55 percent of consumers plan to spend some portion of their holiday budget on consumer electronics. These findings complement results revealed in another IBM survey that indicated an expansion of after-sales service could become a competitive differentiator for consumer electronic manufacturers. Eighty percent of respondents in that survey said they would be willing to pay a premium for these services.

Two-thirds of consumers buying electronic products are seeking multi-functionality from their devices. This finding fuels the growing trend of convergence among electronics manufactures and continues the prospects for growth among service providers and manufacturers seeking to fill the information and multi-service opportunities.

“Both IBM surveys reinforce the emerging trend in the consumer electronics industry that consumers are looking for Meta-Value,” said George Bailey, IBM Business Consulting Services’ global leader for the electronics industry practice and co-author of a soon to be released book “Irresistible! Markets, Models and Meta-Value in Consumer Electronics.” “It’s not just the device, but the game changing nature of combining new product technologies with accessories, services, and content to provide a simple but complete solution. A solution that changes the way the consumer lives his or her life.”

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