talkSPORT ROKs with SMS Q&A Service

talkSPORT ROKs with SMS Q&A Service

Terry knows the Answer!

London 29th October 2007: ROK Entertainment Group, the mobile technology and applications developer, today announced it’s the company behind the ‘Ask Terry’ Q&A text service service launched today on the UK’s biggest sports radio network, talkSPORT.

Commenting on the initiative, Laurence Alexander, CEO of ROK said “TalkSPORT is the perfect medium for reaching keen sports fans who find themselves with a burning question that needs answering”.

Listeners are invited to text ‘Terry’ to 81089 with any question they need answering and they will receive a personalised ‘human’ answer from ROK’s panel of experts via SMS.

Questions cost £1.00 each.

“We think our audience will love the talkSPORT Ask Terry service” said Kevin Bird Commercial Director of talkSPORT Radio “and will help put an end to those arguments sports fans have, for example, over who scored the winner in the 1972 Cup Final*”.

Terry himself is billed a ‘bloke in a dressing gown in the attic with a load of encyclopedias’.

The UK SMS Q&A market is growing rapidly with an estimated 1-2 million questions being asked every month.

“Our answers to questions asked have a real, live, human interface – most often with a lot of humour invloved” added Alexander “and in most cases we are able to reply within 10 minutes”.

Questions are not limited to sports. Question can be asked on any subject.

Ends..

( * Here’s Terry’s answer: Allan Clarke of Leeds scored the only goal in the 1972 Cup Final, against Arsenal, with a powerful header from 15 yards out in the 53rd minute. Allan Clarke was known as “Sniffer”, for some reason.)

For further information, please contact Bruce Renny:

bruce.renny {at} rokcorp(.)com

+44 (0)1902 374 896

www.rokcorp.com