Nokia, BharatMatrimony to offer matchmaking services

Nokia, the world leader in mobile communications, today announced a tie-up with BharatMatrimony that will allow Nokia device owners in India to use their services through Nokia Catalogs, a mobile ‘shopping mall’ that offers a wide variety of content, applications and services on Nokia devices- anytime, anywhere.

Murugavel Janakiraman, CEO, BharatMatrimony Group says “We at BharatMatrimony firmly believe in the power of technology and have been continuously innovating features to simplify the process of match making. Through this collaboration with Nokia and Mobile2Win, we are happy to take our matrimony services into a new platform, thus benefiting customers on the move. This will also help us reach out to a wider audience.”

“BharatMatrimony is a great service that caters to Indian consumers who are seeking partners. Thanks to the collaboration that we have with BharatMatrimony, Nokia is now able to offer this service to more people all over India via a downloadable application that can be found in Catalogs, providing them with all the necessary information they need about prospective partners,” said Lee Epting, Vice President, Forum Nokia, during her recent visit to India. “By offering customized content for each country, Nokia Catalogs strives to deliver a unique and personalized experience for consumers around the world, and our goal remains unchanged – to revolutionize the way consumers can access relevant local services from their mobile devices.”

Convenient and easy to use, all one needs to do in order to start looking for a spouse is

• Register and list a profile

• Pay and search for profiles of potential spouse

• Contact a profile you are interested in

• Engage a background verification service

Soon, BharatMatrimony on Nokia devices will also offer features such as support videos, images and voice introduction, and a click-to-call facility. In order to reach out to consumers across the country even better, the service will also be offered in multiple Indian languages.

Today, Nokia Catalogs offers consumers a wide range of exciting content on their Nokia devices, ranging from entertainment related ringtones, branded Bollywood content, to games and productivity applications. Users can access Catalogs easily and browse for content to purchase anytime. Content providers who are currently offering content in India on Nokia Catalogs include CornerShop, Hungama, Indiagames and Mauj. Regional and global content from CNBC and Nokia Software Market are also available for consumers in India.

Nokia Catalogs facilitates easy access to downloadable content and services through a collection of shopping mall “stores” run by branded content providers, leading content aggregators and mobile service providers. Content providers are able to build their own branded mobile shopping mall experience, with better positioning of content and the presence of the provider’s brand on the device, generating higher adoption. Consumers’ experience of content shopping is greatly enhanced through Catalogs’ advanced on-device caching of content metadata which allows free browsing of the content stores in the mobile mall, as well as frequent content updates, integrated preview/ prelisten and proficient content installation capabilities.

Other content providers offering exclusive music and entertainment content and services on Nokia Catalogs include Jamba, Warner Bros Digital Distribution, Sony Pictures, Electronic Arts and Handango. Today Nokia Catalogs is shipping on over 50 models of Nokia devices* and are already in the hands of over 40 million consumers worldwide.