Adlabs Cinemas launches easyticket

Adlabs Cinemas launches easyticketTM: first ever mobile technology to make cinema-going cashless & cardless

Mumbai, November 5, 2007: With the festival of lights just around the corner, Adlabs Cinemas gives you a perfect reason to celebrate with an innovative new venture: Adlabs easyticketTM which enables customers to purchase tickets, food and beverages or gift the entire experience using just their mobile. This service is available at Adlabs Cinemas across the country.

Adlabs easyticketTM is a unique first-of-its-kind technology-led application that allows customers to enjoy a completely cashless and even cardless experience at Adlabs Cinemas. Customers can literally visit the cinema and enjoy the entire experience including tickets, food and beverages carrying only their mobile. After purchasing a certain value, they can even go on to further gift portions of it to their friends or clients at the click of a button on their mobile – perfect for the upcoming festival season. The pay-per-use mechanism also enables corporates to use movie gifting as an effective promotional tool without worrying about wastage.

Tushar Dhingra, Chief Operating Officer, Adlabs Cinemas said, “The Adlabs easyticketTM is a convenient yet secure option that Adlabs Cinemas provides to its patrons and will revolutionalise not only the cinema-going experience, but also the retail industry. Corporates wanting to gift associates or employees will find it invaluable as a promotional tool, particularly with Diwali coming around the corner.”

Adlabs easyticketTM is available in denominations of Rs. 200, Rs. 500 and Rs. 1000 and can be bought in three different ways – by purchasing a scratch card at the box office, via the call centre or via www.adlabscinemas.com. For more information, please log on to http://adlabscinemas.com/easyticket.asp.

Adlabs Cinemas is the largest cinemas chain in India and presently has 110 screens spread over 34 properties nationwide. It recently became the first cinemas chain in India to cross 100 screens.

About Adlabs Films Ltd: www.adlabsfilms.com

Adlabs, a member of the Reliance Anil Dhirubhai Ambani Group, is one of the leading movie and entertainment companies in India with a dominant presence across the value chain: production of films and TV content, film processing and services, domestic and international distribution of content and a nationwide cinema chain. Adlabs currently has a market capitalization of over Rs. 2800 crores.

For more information, please contact:

Anjali Malhotra

Manager – Brand Communications

Adlabs Films Ltd.

Ph: +91 9323021484 / 9820866630

Email: anjali.malhotra {at} adlabsfilms(.)com

Malika Bhavnani

CMCG India Pvt. Ltd.

Ph: +91 – 22-24450991-6 / 9820496099

Email: malika.bhavnani {at} cmcgindia(.)com

Regards,

Malika Bhavnani

CMCG India Pvt. Ltd.

Tel: +91-22-24450991-6

Mob: +91-9820496099