GOL Selects Sabre AirMax Revenue Manager Software

GOL Selects Sabre AirMax Revenue Manager Software

Airline Implements Leading-Edge Solution Including Choice-Based O&D Forecasting

Sabre Airline Solutions, the world’s largest provider of smart, proven, bankable solutions to help airlines market, sell, serve and operate from planning to execution, today announced that Brazil’s low-cost, low-fare airline, GOL Transportes Aéreos, has implemented an advanced version of its Sabre AirMax Revenue Manager software.

This is the first revenue management system to use forecasting methodology that incorporates customer behavior through PNR data.

While this new, leading-edge Sabre AirMax Revenue Manager provides unique benefits for low-cost carriers, it provides airlines of any size similar advantages in revenue management. Revenue Manager software provide seamless integration between the Sabre AirMax Low-Fares Manager and AirMax Revenue Manager, creating the industry’s best framework for revenue management decision support in today’s hybrid fare environment. This service will be delivered through Sabre eMergo Web Access.

“GOL is the first company to adopt this unique AirMax Revenue Manager including, Low-Fares Manager modules,” says Wilson Maciel Ramos, GOL’s vice president of Planning and Information Technology. “By using software specifically designed for low-cost airlines that also operates in origin-and-destination mode, we will be better prepared to forecast demand for seats at each fare class based on historic demand and individual O&D passenger profiles.”

AirMax Revenue Manager, a robust and flexible new generation solution, enables effective revenue management by predicting demand for seats at either the flight leg and segment level or the O&D level. It incorporates a comprehensive range of decision-support processes including data collection, forecasting, overbooking, optimization, alerting, performance measurement and reporting. The forecasting, optimization and user interaction processes fully support restriction-free pricing considerations, key to most low-cost carrier models, as well as the airlines that compete with this segment.

“We look forward to moving to the Sabre AirMax Revenue Manager solution, which will provide GOL with additional tools to add to our top-line revenue,” added Ramos. “By allowing us to view all of the network or O&D interactions across GOL’s route map, we’ll have the ability to maximize our revenues despite changing fare structures.”

“Using tools like Sabre AirMax Revenue Manager help airlines realize every possible revenue unit as that metric continues to become more and more critical given the increasing levels of competition and conditions affecting airlines,” said Steve Clampett, president of Airline Products and Solutions for Sabre Airline Solutions. “Sabre Airline Solutions has a proven record of delivering incremental revenue benefits and we look forward to helping GOL derive significant business value from our solutions.”

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of smart, proven, bankable products to help airlines market, sell, serve and operate from planning to execution. The company provides unmatched breadth and depth of integrated, dynamic business solutions delivered by experts to reduce airlines’ costs, increase revenue and optimize the customer experience.

More than 250 airlines use its broad portfolio of 112 decision-support tools to increase revenues and improve operations. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company’s consulting group for strategic, commercial and operational advice. More than 650 contracts worldwide were signed in 2006 for Sabre Airline Solutions’ leading technology solutions.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.

Sabre Airline Solutions, the Sabre Airline Solutions logo, and Sabre AirMax Revenue Manager are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks, service marks, and trade names are the property of their respective owners.

About GOL Transportes Aéreos

GOL Transportes Aéreos, Brazil’s first low-cost, low-fare airline, began operations on January 15, 2001, with the aim of providing more customers in Brazil with airfare at accessible prices. With a simplified cost structure — founded on three main principles of advanced technology, fleet standardization and teamwork — GOL is able to offer fares at lower prices than Brazil’s legacy carriers.

The Company launched operations with only six aircraft. Today, GOL operates a fleet of 74 Boeing 737 aircraft, offering 630 daily flights to 58 destinations, eight of which are international (South America). The Company has already served more than 69 million passengers, 10% of which were traveling by airplane for the very first time. GOL currently serves the following destinations: São Paulo – Congonhas and Guarulhos (Cumbica) airports – Campinas, Ribeirão Preto and São José do Rio Preto (SP); Rio de Janeiro – Galeão and Santos Dumont airports; Belo Horizonte (MG) – Pampulha and Confins airports – and Uberlandia (MG); Vitória (ES); Porto Alegre and Caxias do Sul (RS); Florianópolis, Navegantes, Chapecó and Joinville (SC); Brasília (DF); Campo Grande (MS); Cuiabá (MT); Ilhéus, Salvador and Porto Seguro (BA); Recife and Petrolina (PE); Fortaleza and Juazeiro do Norte (CE); Belém, Marabá and Santarém (PA); Manaus (AM); Curitiba, Maringá, Foz do Iguaçu and Londrina (PR); Goiânia (GO); Macapá (AP); Natal (RN); Maceió (AL); Palmas (TO); São Luís and Imperatriz (MA); Rio Branco and Cruzeiro do Sul (AC); Porto Velho (RO); Teresina (PI); Aracaju (SE); João Pessoa and Campina Grande (PB); Boa Vista (RR); Buenos Aires, Cordoba and Rosario, Argentina; Santa Cruz de la Sierra, Bolivia; Santiago, Chile; Montevideo, Uruguay; Asuncion, Paraguay; and Lima, Peru.

For more information, flight times and fares, please access our site at www.voegol.com.br or call: 0300 115 2121 in Brazil, 0810-266-3131 in Argentina, 800-1001-21 in Bolivia, 0004 055 127 in Uruguay, 009 800 55 1 0007 in Paraguay, 1 888 0042 0090 or 1230 020 9104 in Chile, 0800 52 900 in Peru and 55 11 2125-3200 in other countries.

Contacts

Sabre Airline Solutions
Nancy St. Pierre, 682-605-3864
Nancy.st.pierre {at} sabre(.)com