iPHONE MANIA HITS BRITAIN

The Carphone Warehouse CEO Charles Dunstone to sell UK’s first iPhone

www.carphonewarehouse.com/iphone

****Embargoed until 00:00 Friday 9th November 2007****

The Carphone Warehouse has announced that this year’s most hotly-anticipated mobile phone, the Apple iPhone, goes on sale in its UK stores today at 6.00pm, as iPhone mania hits Britain.

The Carphone Warehouse, the only independent retailer to be stocking the device, will be closing its 790 stores early on 9th November and will re-open at 6.00pm, when CEO Charles Dunstone will sell the UK’s first iPhone handset at the retailer’s flagship Oxford Street store in London.

The revolutionary gadget caused a shopping frenzy in the US when it went on sale earlier this year and, with anticipation reaching fever pitch, The Carphone Warehouse is preparing for a similar reaction when the handset goes on sale in the UK. The mobile phone retailer has hired extra staff and security to help cope with demand.

“The iPhone will set the standard for future generations of mobile phones and is undoubtedly this year’s most-wanted gadget,” said Charles Dunstone, CEO, The Carphone Warehouse. “Our customers tell us they are counting down until the iPhone hits stores and I’m looking forward to getting behind the counter to sell the very first UK handset.”

The Carphone Warehouse has also trained iPhone experts in each store to advise shoppers on how to get the most from their new purchase. Extra staff from The Carphone Warehouse are volunteering to help out on the shop floors this Friday when the iPhone goes on sale at 6.00pm.

iPhone

iPhone is a revolutionary mobile phone. The internet-enabled, touch-screen handset combines revolutionary design with widescreen iPod to enjoy music, audio and video content as well as a 2.0 megapixel camera, safari web browser and email. All in one small, lightweight handheld device. The iPhone is available at The Carphone Warehouse exclusively on the O2 network, and is priced £269 incl. VAT with contracts priced between £35 and £55 per month.

ENDS

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Alex Village

Freud Communications

T: +44 (0)20 3003 6376 / M: +44 (0)7890 532 541

E: alex.village {at} freud(.)com

Jenny Lankester

Freud Communications

T: +44 (0)20 3003 6300

E: jenny.lankester {at} freud(.)com