Sybase 365 Continues to Expand Its Inter-Operator Connectivity into North Asia

Sybase 365 Continues to Expand Its Inter-Operator Connectivity into North Asia

Agreements Enable Operators to Connect to more than 300 Direct Two-way SMS Destinations with Reach to more than 2.2 billion Mobile Subscribers worldwide

Mobile Asia Congress 2007

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging interoperability and mobile content delivery, today announced that it has been selected by four leading operators in North Asia to provide International SMS connectivity, broadening their reach to the world.

Sybase 365™ North Asia connectivity continues to expand across China, Japan, South Korea, and Taiwan, through agreements with KT Freetel, South Korea’s prominent mobile operator with 11 million subscribers; LG Dacom, part of the LG Group in Korea; Taiwan Mobile; and Vibo Telecom.

“North Asia continues to be a major market for Sybase 365, and these agreements prove that we remain the first choice for North Asian operators seeking global and cross-technology messaging connectivity,” said Marty Beard, president, Sybase 365. “With such an extensive network, Sybase 365 is now in a stronger position to provide a single point of contact for these four newly-added operator partners for global messaging connectivity while providing new international communication opportunities for our existing customers in the North Asian region including China Mobile and NTT DoCoMo.”

These new agreements further broaden Sybase’s unrivalled global footprint and connectivity across Europe, the Americas, and Asia-Pacific, reaching 2.2 billion mobile subscribers worldwide, and providing two-way messaging connectivity to more than 90 operators in Asia. The addition of KT Freetel and LG Dacom extends Sybase 365’s connectivity in Korea, enabling 100 percent reach to mobile subscribers in the country.

Sybase 365 solves the complexities of interoperability management, enabling operators to raise the value of their international messaging by dramatically expanding their global reach. Subscribers of the North Asian mobile operators are now able to send and receive text messages from most corners of the world, opening up a vast potential SMS revenue stream for the North Asian operators.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 8 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. For more information, visit: www.sybase.com/365/.

Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase 365’s future prospects, products and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company’s web site).

Contacts

Citigate Cunningham for Sybase 365
Rosemary Miller, 415-618-8720
rmiller {at} citigatecunningham(.)com