Ad Infuse and M:Metrics Partner for Mobile Ad Degree – London, Defining the Mobile Opportunity Through the Eyes of Operators, Publishers and Agencies

Following Highly Successful New York Event; Mobile Experts From Orange UK, Reuters and Agencies OMD and Ogilvy Scheduled to Speak

Mobile Ad Degree London

Ad Infuse, a leader in delivering highly personalized mobile ad experiences, and M:Metrics, the mobile media authority, today announced the second event in its exciting educational series called Mobile Ad Degree (MAD) – London, which follows the very successful MAD – New York event last month. Ad Infuse and M:Metrics, two leading organizations in mobile advertising, have created a program that expertly defines how this rapidly growing advertising ecosystem operates.

Scheduled panelists, include Steve Ricketts, head of third party services, Orange UK; John Baker, head of interactive and client services, Ogilvy Interactive; Jean-Paul Edwards, head of media futures, OMD UK Group; Rob Laurence, NPD director, TGI; and, Ilicco Elia, mobile products manager, Reuters Media. As they did at MAD New York, panelists will reveal to advertisers and media executives the most effective ways to utilize the mobile marketing platform. The second event in this series will be held Nov. 14 from 9 a.m. to 12:30 p.m., at the Courthouse Hotel Kempinski in London.

The United Kingdom is at the forefront of the emerging mobile industry. At the same time, mobile advertising continues to grow amid heightened buzz and the shift of ad budgets to the mobile category by companies wanting to reach people on their most personal device. At the center of this growth are two companies dedicated to thought leadership and innovation, Ad Infuse and M:Metrics, both committed to educating on the mobile opportunity.

“At our well-attended New York event, we saw the start of something very substantive; we also saw the importance of educating the market on the ever-developing mobile opportunity,” said Brian Cowley, President and CEO of Ad Infuse. “In London, we want to do what we did in New York and offer advertisers and media executives a chance to see successful work from those already making a name in the mobile space. Similar to our New York event attendees, we want to arm them with not only the basics, but the best practices out there to increase their success.”

Ad Infuse offers a unique value proposition to the market with its ability to dynamically serve personalized advertising across all mobile platforms, including mobile video. M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. Both companies recognize the need for education and the sharing of knowledge in such a rapidly developing industry.

“Mobile advertising is maturing quickly, especially in the United Kingdom, and with this in mind, we’ve put together these events to educate advertisers about how to reach the individual,” said Will Hodgman, CEO of M:Metrics. “Mobile is a dream for advertisers – it’s the one platform upon which all media converge, and the most personal, most ubiquitous medium the world has known.”

For more information about Mobile Ad Degree in New York City or in London, please visit: www.mobileaddegree.com

About Ad Infuse

Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer – from intriguing user-generated content and games, to the latest in news stories and pop culture videos.

For more information about Ad Infuse, please visit www.adinfuse.com or call 415.315.3400.

About M:Metrics

M:Metrics is the mobile media authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics’ monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.

Contacts

Racepoint Group for Ad Infuse
RJ Bardsley, 415-694-6712
rbardsley {at} racepointgroup(.)com