Blue Bamboo Announces Pocket POS™ Mobile Merchant Solution at Cartes 2007

CARTES & IDentification 2007

Booth # 4L 010

Blue Bamboo announces that its cutting-edge Pocket POS™ Mobile Merchant Solution is now available targeting payment applications segments such as mobile sales and service, transportation and delivery and PC-based virtual terminal payment processing.

The Blue Bamboo Pocket POS Mobile Merchant Solution is a complete hardware and software based system designed to enable merchants by using a cellular phone, Blackberry, PDA, or laptop to quickly accept payment cards anytime and anywhere business takes place. The solution includes a secure wireless payment application to process transactions; card data is captured and receipts printed on Blue Bamboo devices including the P25-M Portable Receipt Printer and H50 Bluetooth Terminal. The solution can be shipped with a compliant handset for a complete out of box mobile payment experience.

The secure Pocket POS™ Mobile Merchant Solution is compliant to PABP (Payment Application Best Practices) guidelines set by PCI. A PCI-PED certified Blue Bamboo H50 Terminal accepts pin-based IC and swipe cards while the compact P25-M printer conveniently supports MSR swipe payments. Both configurations support cash and keyed in payments.

Built on the standard open platforms of today’s portable devices, the Pocket POS™ Mobile Merchant Solution can be easily integrated into existing applications and payment servers. APIs are available and development services can also be arranged with Blue Bamboo.

Jason Jones, CEO of Blue Bamboo, commented on benefits the Pocket POS™ Mobile Merchant Solution brings to market: “This solution provides a simple, secure and affordable approach to mobile commerce for contemporary merchants. As enterprises continue to deploy mobile technology to their workforce, the Pocket POS™ Mobile Merchant Solution provides an excellent opportunity to maximize return-on-investment.”

Blue Bamboo will be demonstrating the Pocket POS™ Mobile Merchant Solution on a variety of Motorola and RIM Blackberry devices at Cartes 2007, November 13-15. Visit Blue Bamboo at booth # 4L 010.

About Blue Bamboo

Headquartered in Shanghai, China, Blue Bamboo designs and markets feature-rich and exceptionally affordable products for the POS terminal and peripherals industry. Blue Bamboo’s robust electronic payment technology delivers scalable, customer-centric wireless and retail payment solutions which meet PCI and EMV standards all in a secure, reliable and versatile design. Visit www.bluebamboo.com for more information.

Contacts

Blue Bamboo
Elaine Lai, +86 21 5308 4181 ext. 320
Elaine.lai {at} bluebamboo(.)com