Cost-Per-Call Proves To Be Real Money Earner For Affiliate

Thomson Directories Team Up With Stream:20 To Promote New Cost-Per-Call Solution, Calls You Control (CYC)

LONDON – 13th November 2007: Affiliates are maximising the earning potential from their entire audiences thanks to Thomson Directories cost-per-call service, Calls You Control (CYC). The service is being promoted by online marketing agency, Stream:20, who have already enjoyed substantial success in recruiting affiliates to the service.

Brian Hillier, Managing Director, CCC Financial Ltd said, “We have only been using this product for a short time, but we are amazed at the returns so far. This appears to be an excellent concept, especially for the affiliate market and it gives the choice to the applicant of either applying online using our web forms or now they can also choose to talk to someone in person instead.”

Calls You Control (CYC) offers highly competitive commissions across a range of financial and insurance products. The service is targeted at monetising those users comfortable researching on the net, but who still prefer making a call to close the deal. Till now, affiliates have lost out on this revenue stream that more traditional affiliate programmes are unable to convert.

“We at CYC are excited to be working with Stream:20, who have already shown their capability to drive results in a very short period. We know that our service has phenomenal growth potential, and are confident that Stream:20 are the team to ensure we fully achieve that potential” said: Adam Beamish, Managing Director, Calls You Control.

CYC’s service works by providing a unique number to the affiliate site. When called, this unique number generates a commission for the partner. Commissions are quite generous with insurance calls averaging between £3.50 & £4.00 per call, and financial products generating between £15 & £20 per call. The service currently offer financial products in the Mortgages, Loans and Debt Consolidation sectors, with insurance products range from Car, Motorcycle and Commercial Van to Home insurance. The service is highly flexible, allowing numbers to be targeted to niche, specialty audiences such as young, woman or performance car drivers. Affiliates also enjoy real-time call tracking through a dedicated online portal, allowing them to monitor and optimise the performance of their service.

Matt Barker, Director, Stream:20 said, “Thomson Directories brings both the heritage, and more importantly technical expertise needed to exploit the full potential of the cost-per-call concept. For affiliates, the CYC service is an excellent way to monetise significant proportions of their unique visitors that would have otherwise remained untapped. While for merchants, it provides an exciting new revenue generating avenue to market. We at Stream:20 are excited to be working with CYC, promoting a service that is a true winner for both merchants and affiliates.”

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Notes to Editors:

About Calls You Control:

Calls You Control is a wholly owned subsidiary of Thomson Directories. The pay per call service allows customer to receive enquiries generated from advertisements placed across multiple media platforms, in specific trade headings.

Customers are able to buy the number of calls they would like to receive in the areas they wish to operate.

Real time reporting ensures that all calls delivered are time stamped, making return on investment fully measurable.

Because customers only pay for answered calls, Calls You Control ensures that every pound customers spend is generating enquiries for their business.

About Stream:20:

Stream:20 are a leading, performance based online marketing company. Our aim is simple – to maximise our client’s online revenue. We have years of experience in online marketing and know how to make a big difference to our client’s bottom line in the most profitable way. We like to understand as much about our clients’ business as possible – this helps us spot opportunities others don’t, which ultimately ensures that our clients get the best return on investment from their online marketing budgets.

We specialise in the following revenue generating activities:

* Affiliate recruitment and management
* Partnership negotiation and optimisation
* PPC search strategy and management
* Email strategy and optimisation

We have 2 distinct methods of working with clients – an agency model and a consultancy solution where Stream:20 consultants work alongside clients at their place of business to bolster their in-house online marketing capabilities.

Stream:20 clients include such household names ask BSkyB, Insure & Go, Thomson Directories, HotelClub, STA Travel and Jurys Doyle Hotels.

For more information, please contact:

Jason Bird
Business Development Manager
Stream:20
Tel: 020 7793 2420

Email:jason.bird {at} stream20(.)com

Mark Cox
Press Relations Manager
Thomson Local.
Tel: 01252 390506

Mobile: 07768 578270