Sony Ericsson launches W910i in India

Sony Ericsson today launched its latest generation Walkman® phone, the W910i, in India. The radical and new W910i lets you experience music differently with two pioneering features, Shake Control and SensMe™.

The W910i is a future ready HSDPA Walkman® phone that provides high-speed Web access for faster downloads. With a large 2.36-inch bright crystal 262,000 TFT screen, the W910i delivers great multimedia experiences with auto-rotate capabilities – be it music, 3D games, video, or high-speed Web access. The feature-packed slider phone weighs a mere 86 grams and is 12.5 mm slim.

“Sony Ericsson created Shake Control and SensMe™ because we want music lovers to experience their music on a whole new level. We are confident that users will have hours of fun shaking up their music and exploring the SensMe™ feature to match the right tracks to your mood. The W910i aims to redefine ‘music on your mobile’ and signifies the coming of age of the Walkman® phone,” said Sudhin Mathur, General Manager, Sony Ericsson India.

Shake It Up

Shake Control is an innovative new way that allows you to better control your music choices. By flicking the W910i one way or the other, you can skip to the next or previous track. By shaking the phone back and forth, this will shuffle the playlist. Beyond music, you can also play motion sensing games on the W910i.

Sense Your Mood

A first for Sony Ericsson and the W910i, SensMe™ is a completely new way for you to browse your playlists on your Walkman® phone. You can choose songs and create playlists based on your moods, rather than by artists or album. Tracks on the W910i are presented in a unique visual which shows each song as dots in a matrix and places them according to tempo and style. This lets you experience your music in an entirely different way, helping you to create soundtracks for your life.

Auto Rotating Display

The W910i’s auto rotate display function automatically adjusts the display according to the way you are holding the phone. Just turn the phone to see the image or video automatically rotating according to the orientation of the phone.

Manage your media

The new media browser on the W910i Walkman® phone places all of your media in one central area, making it easy to access music, video or podcasts from one single icon on your phone menu.

The W910i Walkman® phone helps you sort out your various media files, even before they reach the phone. The new Media Manager PC programme lets you organise your music, photos and podcasts on your PC and transfer them either via USB to your phone or directly into your MemoryStick Micro™ (M2™) card with the bundled matching USB adaptor, so the same memory card works as a pen drive. An incredibly simple tool to use, you can for example search and select music on your computer or audio CDs and convert the tracks to mobile-compatible formats before the transfer takes place, thus saving time as well as your phone’s resources.

Other Unique Experiences

Motion Sensor Gaming – Control game functions by balancing the phone on your palm
Audio books – listen to your favorite books
Pod cast – Subscribe, Browse & Listen to Podcasts
Unique Media Experience with Walkman® 3.0
Enhanced Track ID™ – Sample a song playing and get to know the artist & lyrics of the song
PLUS – Access TV, movies, music and more
Comes with Unique USB Adapter – convert your 2GB card into pen drive