CRAZY PET COMPANY JOINS WITH KABILLION IN CREATING NEW CRAZY PET MICROSITE FOR KIDS FEATURING GAMES, STREAMING VIDEO, COMICS, CONTESTS AND MORE

Kabillion, the new multi-platform kids’ entertainment program service, has launched a new kids and pet-friendly microsite in conjunction with Crazy Pet, LLC., the US-based interactive entertainment and educational licensing company which promotes the values children learn from caring for their family pets. In addition to participating on Kabillion’s Video On-Demand (VOD) and online broadband (Kabillion.com) channels, Crazy Pets will also provide interstitial programming featuring live-action joke videos, animated shorts and tips for proper (and fun) pet care and training. The new microsite is available at http://www.kabillion.com/crazypets.

The strategic partnership between Kabillion and Crazy Pets goes beyond traditional synergies and taps into a significant market, as the US pet industry generated an estimated 38 billion dollars in 2006. Kabillion’s sticky multi-platform approach, in an uncluttered interactive environment, allows Crazy Pets to engage their target audience in a way that traditional linear TV media campaigns no longer can do. It breaks through today’s cluttered advertising landscape and the 30-second spots that cannot create the type of desired messaging and resonance with consumers as in the past. It is a clear indication of the direction of advertising methods to reach young audiences in DVR-penetrated households.

Kabillion’s new microsite features the popular Crazy Pets characters in a variety of activities, games and videos. Interactive areas of the microsite also include a caption contest, Crazy Pet of the Week photo contest and Joke of the Week, as well as IM icons and wallpapers. Everything is built around the Crazy Pet theme of “Characters Building Character,” found in all their activity role play products and services.

“Every kid either has a pet or wants one, and Crazy Pet has done a remarkable job of engaging and teaching kids about the fun — and the responsibility – of caring for animals,” explains Bill Schultz, CEO of Kabillion. “Together with the Crazy Pets team, we’ve created this new microsite as a destination for kids, not only to have fun sharing stories and photos of their pets, but also learn more about how to take care of them.”

“Kabillion is an ideal venue for us to continue our mission of teaching kids valuable life lessons through caring for their family pet,” says Tony deVos, founder and CEO of Crazy Pet, LLC. “From the games and videos to the contests and other interactive elements, we think this will be a great place for kids to congregate online and share their excitement.”

About Crazy Pet, LLC

Crazy Pet, LLC. is privately owned by Mr. Tony de Vos: created in 1996 and headquartered in Baldwin Park, CA. It was critically acclaimed in the Wall Street Journal as the first pet industry foray into family fun activities with their pets. The Crazy Pet business has evolved from product licensing company to a children’s interactive entertainment and education property based on the theme of “Characters Building Character.” Through activity role play products and services of licensees, the Crazy Pets teach children valuable life lessons about caring, responsibility, and dependability through the care of their family pet companion. Additional company information can be found online at www.crazypet.com.

About Kabillion

Kabillion is the new multi-platform, kids’ entertainment program service launched in January 2007 and available both as a free video on-demand (VOD) channel and a free online broadband site (www.Kabillion.com). Initially launched on Comcast Cable’s Select On Demand across the US, the VOD platform it is now also available to digital cable subscribers nationwide on Bresnan cable systems, with more to be added soon. Part of The MoonScoop Group, a leading worldwide production, distribution, brand management and entertainment company, Kabillion offers high-quality animated and live-action kids’ series entertainment on both platforms. Kabillion is owned in part by Taffy Entertainment, East Coast-based REMIX Entertainment Ventures and Germany’s EM.Entertainment.

Media Contact:

Marc D. Grossmann

Director, Public Relations

Taffy Entertainment/Kabillion

21300 Oxnard St. – Ste. 100

Woodland Hills, CA 91367

818-227-8966 direct

818-999-0062 main

818-203-5698 cell

818-719-8697 fax

PR {at} taffyentertainment(.)com

mgrossmann {at} Kabillion(.)com