NABBR LAUNCHES NEW MUSIC PLAYER WITH CONTENT FROM ALL FOUR MAJOR RECORD LABELS

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December 5th, 2007 Leave a comment Visited 70 times, 2 so far today

Social Network Viral Media Player Attracts Renewed Investment from Key Players Including Allen & Co.

New York, NY (November 26, 2007) – Nabbr, a company which creates and distributes dynamic viral media players through a proprietary network of sites that serve the social web (My Space, etc.), has announced that they have agreements with all four major record labels, EMI, Universal, Sony BMG and Warner Music, along with a number of key independent record labels, to launch the Nabbr New Music Player. Each week 10 new music videos will be featured on the player, allowing the 41 million monthly unique visitors in the Nabbr network to embed any video’s individual widgets or the entire program to their social network profile.

“I saw eyeballs shifting from traditional media to the social web and recognized there was a huge opportunity to syndicate media to highly trafficked destinations on the web where users go to discover new content for their social web pages,” said Mike More CEO of Nabbr.

The Nabbr network consists of over 160 websites known as “social network resource sites,” where MySpace and Facebook users can go to find media for their profile pages. Nabbr is the exclusive video widget provider to all network sites, which include whateverlife.com and ultimatemyspace.com. Once embedded, widgets are spread from fan to fan, and Nabbr gives content and brand owners a robust package of reporting and tracking tools permitting real-time measurement of activity and audience. These same analytics are available to advertisers as well, through sponsored widgets, curtains, video roll, lower thirds, bugs, etc, allowing advertisers to reach an engaged audience.

“Nabbr’s an amazing tool for breaking new artists or introducing a new film project, as well as a great way for established musicians to communicate with their fans,” said Steve Greenberg, Nabbr Chairman. “The ability to directly interact with a key audience through social networking and track their preferences makes Nabbr, unlike other media players available.”

Nabbr has already proven successful through viral campaigns for major recording artists and movie studios.

“Nabbr was instrumental in helping 30 Seconds To Mars win the MTV Viewers Choice Video Music Award,” said Syd Schwartz SVP Digital Media for EMI of North America.

Nabbr has also delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single “Mandy” reach No. 4 on MTV’s TRL with virtually no radio airplay. Nabbr hosted the world video premiere of Justin Timberlake’s “What Goes Around… Comes Around,” and delivered more than 10 million views in three weeks, 300 times more than MySpace and YouTube combined on a daily basis. Nabbr’s “Good Luck Chuck” campaign, which delivered 26 million views in four weeks, helped make the movie’s trailer the most viewed trailer on the social web.

“On the first day that our Nabbr widgets went live, our artists’ web and social networking traffic increased by a factor of 10 and has increased substantially from that point in subsequent weeks,” said Larry Jenkins, Executive VP and General Manager of CBS Records. “Nabbr has also been crucial in driving our early sales at digital retail. We are always in search of truly effective online tools that will be useful in building fan bases for our roster of new and developing artists, and Nabbr has more than exceeded our expectations on that front.”

Prominent investors have noticed the success and potential of Nabbr. Entertainment investment firm Allen & Co. has recently completed a third round of investment in the company. Michael Wolfson, formerly of AOL and founder and Chief Creative Officer of Rocket Fuel, is a Nabbr director and has invested in the company. Other investors include former Paramount Pictures CEO Jonathan Dolgen, President of Phoenix Pictures Arnold Messer, PrimaryWave Music Publishing founder Larry Mestel and Former President of MDC Partners Steven Berns. S-Curve records, founded by Nabbr Chairman Steve Greenberg, also has an equity stake in the company.

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About Nabbr

Nabbr creates widgets containing the latest premium content and distributes them to an engaged audience of over 41 million users through a proprietary network or sites that serve social networkers. Nabbr was founded by Mike More and Bill Cromie. More, who serves as CEO of Nabbr, is a serial entrepreneur with over 18 years experience in the music industry. Prior to founding Nabbr, he founded a highly successful music production and publishing company. Cromie, Nabbr’s CTO, is a graduate of NYU, who brings more than 10 years or software development experience to Nabbr, where he leads the software team in its continual development of the core widget platform. Music industry veteran, Zeeshan Zaidi, is Nabbr’s Chief Content Officer and Head of Business Development. Drew Berkowitz, Nabbr’s Chief Revenue Officer, has over 18 years of advertising, sales management and media experience in traditional and new media companies.





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