Ad Infuse Unveils Case-Study Chronicling Successful Partnership With Swisscom

Ad Infuse, a leader in delivering highly personalized mobile ad experiences, today provided insights into its pilot advertising program with Swisscom, the market leader in the Swiss mobile communications sector.

The case study details Ad Infuse’s work with Swisscom as the mobile operator launched two ad-enabled streaming video channels on their Vodafone live! portal. The first was an ad-funded channel with free comedy videos, called “Nur zum Spass” and the second was an ad-sponsored channel with premium music video clips from international music artists such as Eminem, Fergie and Jay-Z, available for purchase at a reduced price, called “Musik Videos für 50 Rappen.”

“Through our successful partnership with Swisscom, we were able to explore the viability of a commercial business model behind ad-funded and sponsored video services,” said Brian Cowley, CEO of Ad Infuse. “We invite companies looking to leverage the mobile opportunity to review the case study on our Web site to see the kind of success possible with Ad Infuse, and its adInMotion™ platform, as a partner.”

Ad Infuse’s adInMotion platform was deployed to insert real-time, language targeted pre- and post-roll video advertisements in active mobile streaming video sessions. It also placed WAP banners on the WAP service pages. The video pre- and post-roll ads and WAP banners were placed in Ad Infuse’s ad network using leading Swiss media buying agencies ActiveMobile (part of Goldbach Media) and Publicis. Participating advertisers included Adidas, McDonalds, Migros, Swiss Airlines, Peugeot, Sony Ericsson, Canon and Opel.

“This case study is a great endorsement of the consumer acceptance of mobile video advertising,” said Stephen Upstone, managing director of European business development for Ad infuse. “We are really excited by the ad effectiveness witnessed by brands and the strong results that we saw for click-through response on WAP banners associated with the video ads featured.”

After the launch of the two channels, Swisscom customers were surveyed about their advertising consumption habits as well as usage and acceptance of the ads powered by Ad Infuse. The results of the survey formed the foundation of the case study. Highlights include:
Up to a third of those using the service were first-time consumers of mobile video.
82 percent of the users viewed the pre-roll ad till the end versus 67 percent for the post-roll ads.
Depending on the advertisement, recall rates were as high as 29 percent.
WAP banner click-through rates averaged 8 percent, driving customers to Swisscom’s premium services.
More than 80 percent of the users rated the model of ‘free video content in return for advertising’ positively.
50 percent of the users claimed they would not have viewed the videos on the ad funded “Nur zum Spass” video service if it wasn’t for free.
85 percent of the music videos published on the ad sponsored “Musik Videos für 50 Rappen” service achieved higher revenue compared to the same video file being published on the premium streaming music video clips service on the Swisscom portal.
For detailed results and to view the case study, please visit: http://www.adinfuse.com/partners.php

About Ad Infuse

Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer – from intriguing user-generated content and games, to the latest in news stories and pop culture videos.

For more information about Ad Infuse, please visit www.adinfuse.com or call 415.315.3400.

About Swisscom Mobile

With a market share of around 64 per cent, Swisscom Mobile is the market leader in the Swiss mobile communications sector. In 2006, Swisscom Mobile generated a turnover of CHF 4.022 billion and currently has more than 4.63 million NATEL® subscribers.

The company operates a nationwide GSM network (900/1800 MHz) which was enhanced with EDGE in spring 2005. Swisscom Mobile now supplies around 90% of the populated areas of Switzerland through its UMTS network. With HSDPA, Swisscom Mobile is the first network carrier in Switzerland to operate a new turbo network. It is now already about ten times faster than a UMTS network. This means that its speed is comparable to that of an ADSL connection. In addition, the company provides wireless LAN Internet access at around 1000 hotspots.

This unique technology mix is the basis for a comprehensive mobile broadband network that enables high-quality mobile communication services. Swisscom Mobile provides numerous UMTS-based services such as mobile TV and video telephony. For data communication there is the Unlimited product family which allows access to all mobile networks, always selecting the fastest connection automatically and seamlessly. Additionally, Swisscom Mobile offers notebooks with mobile technologies and SIM card already integrated.

Natel® subscribers not only enjoy optimal network coverage anywhere in Switzerland but they can be reached all over the world, thanks to over 400 roaming partner networks.

www.swisscom-mobile.ch

Contacts

Racepoint Group for Ad Infuse
James David, +1-415-694-6712
jdavid {at} racepointgroup(.)com