World’s first Walkman® phone raises the bar for mobile entertainment

World’s first Walkman® phone raises the bar for mobile entertainment

Sony Ericsson today kick-started its entry into the mobile music market with the announcement of the W800, the first Walkman® branded mobile phone. It will now be possible to listen to music, handle phone calls and take great pictures and video, all with one device and with no compromise on quality. The Sony Ericsson W800 is the first product to combine a mobile phone, a high quality digital music player with up to 30 hours’ battery life, and a 2 Megapixel camera. All of this is packaged in a slim, lightweight device with ultra-stylish design.

”We looked carefully at what people want from a mobile digital music player and have designed a product that fits the bill,” says Rikko Sakaguchi, Senior Vice President, Product and Application Planning of Sony Ericsson. “The W800 has great sound quality, is easy to use, has superb battery life and can store a large amount of music. It’s an attractive, desirable device that combines high quality phone, camera, music and games player.”

Sony’s world famous Walkman® mobile music heritage makes the W800 a serious contestant in the digital music player market. Sound quality is excellent. The W800 is supplied with quality stereo headphones and it is compatible with the proven, industry standard MP3 and AAC music file formats. Storage capacity is also plentiful as the supplied 0,5GB Memory Stick Duo gives capacity for around 150 music tracks, or 10-12 full length CDs from the user’s existing CD collection. And loading music into the player is a breeze thanks to the supplied Disk2Phone software, which enables quick, convenient transfer of music CD’s onto the phone via a PC. Keeping the collection up to date is no trouble at all as the software makes it easy to browse, sort, find, transfer and delete music files.

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