Mochila Expands Online Syndication Network with New Partners and Services

New York, NY- December 11, 2007- Mochila, the first global online media marketplace for text, video, and photo content, today announced several developments that highlight their continued momentum in the online content syndication space. Among the noteworthy developments is an agreement with Autonomy Corporation plc (LSE: AU. or AU.L) to provide advanced search capabilities to the more than 2,700 members in the Mochila marketplace, a partnership with GoDaddy.com to supply fresh content to their Web hosting customers, and the launch of Mochila Version 4.0 with a revamped homepage and viral content badge system.

This latest agreement with Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, will assist Mochila in delivering a more powerful search platform to its members. Enhanced functionality will include: improved search technology that identifies advanced patterns in content and groups them together to provide the most relevant results possible for members searching in the Mochila marketplace; related filtering capability that provides members with more precise search results organized by concepts, publishers or vertical categories; a new search results page that will be grouped according to the type of content, including text, photos and videos, and will also include thumbnails of photos and videos for quick scanning and collection.

In addition to tapping the top of the line search technology, Mochila also recently entered into a partnership with Go Daddy, the world’s largest domain name registrar and a one-stop shop which helps users establish, maintain and evolve an online presence. Mochila will provide fresh, rights-secured content for Go Daddy customer Web sites to maintain site robustness and encourage continued readership. With trusted content providers the likes of The Associated Press, Getty Images and Hearst Magazines, Mochila offers Go Daddy Web hosting customers rich content over a broad range of topics such as entertainment, sports, business, national and global news. Go Daddy customers will have total control over the look of the articles and headlines, and even choose how they are displayed to the end user.

“Go Daddy is committed to helping customers easily develop a quality, secure and inexpensive online presence,” said GoDaddy.com Vice-President of Technology Michael Chadwick. “Users can quickly add Mochila through the Go Daddy Hosting Connection community. Once setup their Web sites are updated with fresh, relevant content automatically.”

Building on these major partnership strides, Mochila has unveiled their latest product Version 4.0, which is set to feature a viral content badge system that can be picked up in a few simple steps and a redesigned Mochila homepage which will have a bold, fresh design to better display the top content in the marketplace, adding top articles, photos, videos and widgets. Mochila 4.0 will also feature a new reporting dashboard for customers that features number of impressions and amount of revenue being generated, as well as a new channel wizard – a tool that allows publishers to dynamically post content to their pages on other social media platforms including Facebook, MySpace or Pageflakes.
“We’re thrilled to announce key partnerships with Autonomy and Go Daddy and the launch of Mochila 4.0” said Keith McAllister, CEO of Mochila, Inc. “By expanding our network with new partners and enhanced services, we are able to more broadly distribute content across the web and help existing members find the most relevant content available in our ever-expanding global media marketplace.”

To experience the latest Mochila Version 4.0 please go to: www.Mochila.com .

About Mochila
Mochila is redefining content syndication through its global online media marketplace for text, video, and photo content. The company’s syndication platform levels the playing field for publishers of all sizes – from long-tail blogs to large media companies. Mochila integrates its proprietary licensing-management technology with the company’s licensed ad supported program, allowing web publishers to buy and syndicate content for free and earn a percentage of the advertising revenue that accompanies that content. Founded in 2001, the company came out of stealth mode in March 2006. Mochila is privately held and based in New York, NY. For more information, visit www.mochila.com .

Contacts:
Gavin Skillman or Eleni Bourinaris
LaunchSquad for Mochila
212-564-3665 or 415-625-8555
Mochila {at} launchsquad(.)com