Toys”R”Us and JAKKS Pacific® Team Up to Launch Pet Products at Toys”R”Us Stores Nationwide

— JAKKS Creates Totally My Pet™ and AKC Jr. Pet Lines for Toys”R”Us —

Toys“R”Us is now a destination for families to buy toys for children AND their pets. JAKKS Pets™, the pet division of JAKKS Pacific, Inc. (Nasdaq:JAKK), is teaming up with The World’s Greatest Toy Store to launch a line of doggy chew toys, clothing, beds, collars and more. The product line for dogs is based on the new American Kennel Club (AKC) Jr.® and Totally My Pet™ brands and are now available at Toys“R”Us stores nationwide and online at www.Toysrus.com.

The brand new AKC Jr. line is based on the history and heritage of the American Kennel Club. The series features a fun, sporty theme and encourages youngsters to become actively involved in their pets’ lives while promoting good pet parenting at an early age. AKC Jr. products are designed for dogs of all ages and sizes.

The Totally My Pet line of fashionable pet products includes everything from faux suede jackets and rhinestone collars to plush toys that look like nail polish bottles. Hot pink and purple tones set the stage for this eye-catching pet product line. The Totally My Pet assortment lets girls pamper their pets and at the same time encourages fun interaction and responsible pet ownership. The entire Totally My Pet line is found only at Toys“R”Us.

“We are very excited to embark on this pet partnership with Toys“R”Us,” said Tony Lawlor, Senior Vice-President of Marketing, JAKKS Pets. “Toys“R”Us is the premier destination for toys and baby products, and now families can also purchase fun, kid-friendly pet products at their local Toys“R”Us store. Both of these exclusive product lines are meant to appeal to families, while engaging them in active play and participation in their pets’ lives.”

“Today, pets truly are members of the family, and now, parents who shop at Toys“R”Us stores nationwide for the largest selection of toys and games for their families will also find distinctive products for the pets in their lives,” said Bob Giampietro, Senior Vice President, Trend and Innovation, Toys“R”Us, U.S. “We worked with JAKKS Pacific® to create Totally My Pet products for kids who treat their dogs like little divas and American Kennel Club Jr. for pet owners who take a more traditional approach to playing with their pups. Both lines offer high-quality pet products that are big on fun, fashion and value.”

About American Kennel Club

The American Kennel Club (AKC®), founded in 1884, is a not-for-profit organization dedicated to the advancement of purebred dogs. The AKC maintains the largest registry of purebred dogs in the world, oversees the sport of purebred dogs in the United States, and along with its 5,000 licensed clubs, educates the general public about responsible dog ownership. More than 20,000 competitions for AKC-registered purebred dogs are held under AKC rules each year including conformation, agility, obedience, tracking, herding, lure coursing, hunt tests, and field and earthdog trials. Affiliate AKC organizations include the AKC Canine Health Foundation, AKC Companion Animal Recovery and the AKC Museum of the Dog. For more information, visit www.akc.org.

AKC™ is a registered trademark of the American Kennel Club.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE:KDE) is a global provider of children’s entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development and Web site development. For further information, please visit the Company’s Web sites at www.4KidsEntertainment.com and www.4Kids.TV.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific™, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific’s business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS’ products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

©JAKKS Pacific, Inc. All rights reserved.
Contacts

JAKKS Pacific, Inc.
Genna Rosenberg, 310-455-6235
gennar {at} jakks(.)net