MEDIAWARE INFOTECH FORAYS INTO GULF MARKET

MEDIAWARE INFOTECH FORAYS INTO GULF MARKET

New Delhi: Mediaware Infotech Ltd., leading I.T. solutions provider for the advertising & media industry has forayed deep into the growing Middle-east market. Mediaware Infotech, leading IT Solutions provider for this niche-segment – Advertising & Media, offers a multitude of software modules for different media like Print, Television, Radio, Outdoor, Cinema & Internet. Mediaware has developed a number of modules for the various players like Advertisers, Agencies, Media Shops & media owners like Television Channels, Radio Stations, Outdoor, Cinema & Internet.

Being a comprehensive I.T. solutions company, it goes beyond just developing software and manages databases that are “married” to their software modules. The pan-Gulf media database makes life easier for media specialists. This database tracks 450 newspapers and magazines of this region, along with 100 TV channels and 50 radio stations. Information includes card rate, contact details, standard packages, colour, position loading surcharges, mechanical details (for print), and channel-wise program diary (radio and TV).

Providing I.T. solutions for the advertising and media industry for the past 11 years, Mediaware is now the undisputed leader in the business, with more than 500 installations across the Indian sub-continent. An impressive range of modules provides complete solutions to ad agencies, media specialists, TV channels, radio stations, newspapers, magazines and corporate marketers

Since its inception in 1995 with its first client, (Enterprise Communications, now part of Bates India), Mediaware now services the best names in the business. These include GroupM, Y&R, Publicis, Starcom, MEC, Bates, Saatchi, Carat, MPG, FCB, TBWA, BBDO, Dentsu, Hakuhodo, Bozell, Star and Sony. Not to mention well-known Indian brands like SaharaTV, RajTV, HindujaTMT, Videocon, India Today, Reliance Infocomm, Cavinkare, Life Insurance Corp, Parle Products.

“The existing software had to be customized & fine-tuned for the Middle East market, which is still very ‘print-heavy’ market. Local settings like different trade discounts (agency commission) for each publication & client constituted a major change,” says Biswajit Das, Director, Mediaware Infotech Ltd.

Mediaware Infotech is constantly releasing new software versions for its 500+ clients. Simultaneously, Mediaware regularly launches new software modules like the recent PRINT MEDIUM DEALS MANAGEMENT MODULE & TELEVISION DEALS MANAGEMENT MODULE.