Limbo Community Soars Beyond 1 Million Members

Limbo™, the world’s largest mobile entertainment community, today announced that its mobile community has passed the coveted one million mark in registered U.S. members and now delivers more than 20 million messages every month.

“Major brands, including P&G, Verizon and Toyota, are looking for broad reach. They’ve partnered with Limbo to tap into our audience, the largest, most diverse mobile community in the country,” said Jonathon Linner, Limbo CEO and co-founder. “We couldn’t be more excited by the momentum surrounding our company as Limbo now delivers more than 20 million messages each month.”

Since it launched in January 2006, Limbo has developed an integrated, full-service platform, including SMS, WAP, mobile video, Internet and email. The company now offers traditional and contextual advertising opportunities through a host of exclusive services: original games (Limbo Unique and Limbo Grab), an original mobile video gameshow (The Limbo Show), social networking and self expression (Limbo Mingle and My Limbo), and free text alerts (Limbo Lowdown). For more information, visit Limbo.com.

Limbo has also earned accolades from the marketing and mobile industries this year. The company received the top award in the Sports and Recreation category in the Wireless Innovation Contest 2007 sponsored by the Wireless Innovation Network for its flagship product, Limbo Unique. And recently the company was recognized for its innovative mobile promotion with Verizon Wireless for Disney’s summer blockbuster Pirates of the Caribbean: At World’s End, at two separate events: the AdWeek Media’s Buzz Awards as a 2007 Mobile Promotion Finalist and the Mobile Marketing Association’s Best Use of Mobile Marketing, Promotion category as a 2007 Global Finalist.

About Limbo

Limbo is the world’s largest mobile entertainment community. The company leverages its patent-pending platform – including SMS, mobile web, mobile video, web, and email – to seamlessly integrate brands throughout unique games, content and community. The Limbo platform delivers over 50 branded interactions per consumer and unparalleled increases in purchase intent. The award winning, privately held company, headquartered in Burlingame, Calif., has awarded more than 1600 Limbo winners with more than $1.5 million in prizes. Limbo is backed by three of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).

Contacts

Limbo
Stacy Geagan Wagner, 650-235-5980 (Media)
pressinfo {at} limbo(.)com