2007 Was the Year of the “Omni Consumer” According to IBM Analysis

2007 Was the Year of the “Omni Consumer” According to IBM Analysis

Extensive global research of more than 16,900 consumers conducted throughout 2007 by IBM’s business think-tank, the Institute for Business Value (NYSE: IBM), shows consumers flexed their power and control over businesses and institutions in dramatic new ways this year.

IBM calls this new breed of consumer the “Omni Consumer,” and they are skeptical, empowered and more connected than ever — with sophisticated technologies at their fingertips. From shopping to healthcare, entertainment, personal finance or energy use, the Omni Consumer emerged as a force in 2007, demanding knowledge of products’ impact on individuals, society and the environment.

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