Ericsson to provide mobile payment and messaging service, IPX, to eight Indian operators

Ericsson (NASDAQ:ERIC) has announced that it is to provide its global Internet Payment Exchange (IPX) payment and messaging service to 8 network operators across India. With this service, Ericsson will enable Indian and international content providers to reach approximately 202 million subscribers in India

Ericsson’s Internet Payment eXchange (IPX) facilitates the payment and distribution of mobile content while seamlessly interconnecting content providers and mobile operators. IPX handles the payments by making use of the existing billing relationship between operators and consumers. The 8 networks to offer the services within the coming months are Bharti Airtel, Reliance Communications, Bharat Sanchar Nigam, Vodafone Essar, Aircel, MTNL Delhi, TATA Teleservices and Idea Cellular.

Mats Granryd, Managing Director, Ericsson India, says: “We are happy that these networks have added Ericsson IPX services to their offering and will be joining Ericsson’s global network of IPX-enabled mobile operators. This is an important step in bringing a true global payment solution to India where operators and content providers can fully benefit from the reach of Ericsson.”

Using Ericsson IPX, mobile subscribers in India will now be able to securely purchase mobile multimedia content such as music, games, wallpapers and ringtones from mobile content companies. Payment will be handled in a safe and seamless process between mobile phone user, content provider and network operator and will provide mobile phone users with a high level of payment assurance.

Global IPX customers include TV channels and broadcast media, newspapers, large corporations, and content and application providers.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at: www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACT

P. Balaji – Ericsson India Private Limited

Phone: +91 9810412912

E-mail: p.balaji {at} ericsson(.)com

Ericsson Media Relations

Phone: +46 8 719 69 92

E-mail: press.relations {at} ericsson(.)com

Ericsson Media Relations

Phone: +4687196992

E-mail: press.relations {at} ericsson(.)com

About Ericsson IPX

Ericsson IPX is a non-branded service that provides mobile billing and connectivity for content via SMS, MMS, WEB and WAP, through one single interface. The premium service, IPX Payment, provides delivery and charging for Content Providers – to more than ONE billion mobile subscribers across networks in 24 countries, and new markets are being added continuously. With the non-premium service, IPX Messaging, content providers can deliver to and receive SMS messages from mobile subscribers worldwide.