Juice Media Appoints Two Industry Experts to Top Positions

Juice Media Worldwide, LLC, a leading provider of on-demand Marketing 2.0 software services and solutions under the JuiceMetrIQs™ brand, has appointed two new executives: Hal Walker as project manager of the company’s IT department and Morgan Witt as director of marketing strategy.

“We are happy to have Hal and Morgan on board at Juice. Their combined experience and leadership abilities will be an asset to Juice as we continue to acquire customers from various industries and expand the capabilities of our JuiceMetrIQs™ product,” said Juice Media CEO Rick Enrico. “Under Hal and Morgan’s direction, we will continue to provide the superior Marketing 2.0 capabilities our clients rely on.”

As project manager of the IT department, Walker will be responsible for the planning and execution of Juice Media’s software development effort. He brings more than 25 years of leadership and IT management experience to the company. Walker previously was project manager at InnovaSystems International where he was in charge of the development of five separate software applications. Walker was also lead systems engineer at General Atomics Aeronautical Systems and managed a team that worked on the Army’s Unmanned Aerial Vehicle project. He previously held posts with the Science Applications International Corporation (SAIC) and the United States Navy. He began his career as a Naval Aviator, where his experience includes serving as officer in charge, department director and program manager. Walker received a B.S. in computer science from National University and a B.A. in journalism at the University of Georgia.

As Juice Media’s new director of marketing strategy, Morgan Witt is responsible for establishing Juice Media’s brand, developing client marketing initiatives, and overseeing branding and development of the company’s flagship product, JuiceMetrIQs™.

Witt previously was both a senior account manager and director of deliverability and ISP relations at the BlueHornet division of Digital River, Inc., where he developed the SureSend™ deliverability consulting and integrated technology platform designed to optimize client email marketing performance and ROI. As an account manager, Witt developed and managed strategic relationships with enterprise brands such as Forbes, Citysearch and KSL Resorts. His experience also includes four years of marketing, operations and strategy roles at Capital One and Peoplefirst.com. Witt holds a B.B.A. and M.B.A. from National University.

About Juice Media Worldwide, LLC

Based in San Diego, California, with additional offices in Minnesota, Juice Media Worldwide develops JuiceMetrIQs™, a Marketing 2.0 enterprise marketing management platform that is Software as a Service (SAAS) application. JuiceMetrIQs™ streamlines the marketing process by allowing companies to store customer interaction data (sales transactions, demographics, website data, email addresses, etc.) and segment that information to build relevant targeted marketing campaigns. Customer data is housed in a single data warehouse that is tied to a concise central reporting dashboard. JuiceMetrIQs™ provides seamless integrations with top enterprise vendors from online and offline marketing channels such as Email, Direct Mail, SMS Messaging, and Voice Messaging. JuiceMetrIQs™ empowers marketers with the ability to analyze, maximize, and measure cross channel customer purchase behavior across all distributed marketing channels for greater marketing success.

Juice Media Worldwide is a portfolio company of Petters Group Worldwide, which includes companies such as Polaroid, Sun Country Airlines, and uBid.com. For more information please visit http://www.juicemetriqs.com.

Contacts

Clearpoint Agency, Inc.
Bonnie Shaw, 858-724-2500
bonnie {at} clearpointagency(.)com