Funds Will Help Drive Development of Youth-Related Content and Programming

Funds Will Help Drive Development of Youth-Related Content and Programming

The PBS Foundation and Adobe Systems Incorporated (Nasdaq:ADBE) today announced an award of $1 million to the PBS Foundation from the Adobe Foundation Fund at Silicon Valley Community Foundation. The grant, part of the Adobe Youth Voices global philanthropy initiative, will establish PBS’s Adobe Youth Voices Venture Fund and support PBS Foundation operations.

Through the venture fund, PBS Foundation will help support qualified professional and student producers in creating both original broadcast programming focused on youth-related subject matter and incorporating youth-generated media into public television broadcasts, on-line, on-air and in the classroom. Youth-relevant issues and concerns will be highlighted through original video, animation and photography. Building on PBS’s long-standing relationships with teachers and the education community, the Adobe Youth Voices Venture Fund will allow PBS to engage young people around the country and encourage production of exciting and innovative content.

“For almost 40 years, PBS has opened new worlds to American youth.We are a trusted guide, helping young people visit new places and learn new things. This remarkable gift represents a wonderful opportunity to serve kids and teens in a powerful new way. Now young people who have been educated and inspired by PBS can work with us to create content that inspires their friends and classmates,” said Paula A. Kerger, PBS’s president and chief executive officer.

Read the complete Press Release