IBM Demonstrates How Retailers Can Build Loyalty Through Consumer Experience at NRF 2008

IBM Demonstrates How Retailers Can Build Loyalty Through Consumer Experience at NRF 2008

NRF Annual Convention & EXPO 2008 — IBM (NYSE: IBM) demonstrated the latest in customer-experience innovations and insights today at the National Retail Federation (NRF) 97th Annual Convention & Expo. IBM showcased 3-D multi-sensory shopping experiences and announced a number of new strategic client engagements, innovations that improve energy efficiency for retailers, new software-based business strategies, and a comprehensive study of what drives shopper loyalty.

IBM announced agreements with the METRO Group and Wakefern Food Corporation. The company also unveiled a new software-based architecture, called the IBM Retail Integration Framework, designed to accelerate the implementation of new customer-focused strategies. And, IBM detailed solutions and services which help retailers improve energy efficiency across in-store systems, back-office hardware and supply chain systems.

“Creating loyalty and advocacy with today’s sophisticated consumer is a challenge for retailers worldwide. Retailers who create a superior consumer experience will emerge as the clear winners in this intensely competitive marketplace,” said Karen Lowe, General Manager, IBM Retail Industry. “IBM delivers technology, consulting and services to help retailers build differentiated experiences and drive consumer advocacy.”

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