India Infoline sets up state-of-art Dealing Room for Institutional Broking division with solutions from Avaya GlobalConnect

Avaya GlobalConnect Ltd., one of India’s leading Intelligent Communications solutions provider has set up a state-of-art “Dealing Room” for the Institutional Broking division of India Infoline Limited, IIFL. With the setting up of this state-of-the-art dealing room, IIFL becomes one of the first Institutional Brokers in the whole of Asia to install such highly sophisticated IP based technology solutions.

India Infoline has recently added institutional broking to its existing range of financial products and services including retail equities and commodities broking, home and personal loans, distribution of insurance, mutual funds etc. With the addition of institutional broking, there was a manifold increase in the volume of communication and traded value in the dealing room. It was realized that to be customer responsive, it was essential to increase brokers’ responsiveness which required fast turrets. Thus, Avaya’s feature rich “state of art” IP Turrets (dealer boards) with world-class recording solutions were deployed by IIFL and have been integrated to their enterprise infrastructure.

Features of IP turret like free seating and hotlines have enhanced customer responsiveness, per-user customization and worker productivity. Since these turrets are compatible with existing infrastructure, it has not only helped cut the deployment cost but have eased the maintenance task as well.

Avaya GlobalConnect Ltd (AGCL) has a tie up with Belgium based company called “IP Trade” which had launched the first fully functional IP Turret globally. The products provide immense flexibility for the traders including free seating, touch screen, up to 6,000 shortcuts, easy grouping, multiple open lines and disaster recovery possibilities etc. The recording functionality has been provided by NICE.

Commenting on this extension of the existing relationship with India Infoline, Sarang Shah, Business Manager – BFSI, AGCL said “India Infoline is one of our most valued customers. It is a pleasure to be associated with them in this endeavour. Customer responsiveness has always been Avaya’s primary objective. Our solutions will facilitate growth and efficiency for the Institutional broking division of India Infoline. We hope to strengthen this relationship even more with consistent customer satisfaction.”

About India Infoline

The India Infoline group, comprising the holding company, India Infoline Ltd (NSE: INDIAINFO, BSE: 532636, BLOOMBERG: IIFL IN) and it’s wholly owned subsidiaries, is one of the leading players in the Indian financial services space. India Infoline offers the entire gamut of financial services covering investment products ranging from Equities and derivatives, Commodities, Portfolio Management Services, Mutual Funds, Life Insurance, Fixed deposits, Loans, Investment Banking, GoI bonds and other small savings instruments. It owns and manages the website, www.indiainfoline.com, which is one of India’s leading online destinations for personal finance, stock markets, economy and business.

A forerunner in the field of equity research, India Infoline’s research is acknowledged by none other than Forbes as ‘Best of the Web’ and ‘…a must read for investors in Asia’. India Infoline’s research is available not just over the internet but also on international wire services like Bloomberg (Code: IILL), Thomson First Call and Internet Securities where it is amongst the most read Indian brokers.

A network of 596 branches spread across 345 cities over India, facilitates the smooth acquisition and servicing of a large customer base. All these offices are connected with the corporate office in Mumbai with cutting edge networking technology. The group caters to a customer base of over 500,000 over a variety of mediums viz. online, over the phone and at our branches. For its institutional business (IIFL), the company has built a team of talented professionals with rich experience in Institutional Equities and strong client relationships.

India Infoline refers to India Infoline Ltd and its wholly owned subsidiaries. Reference to the company or India Infoline is to the business done by the company and its subsidiaries, unless otherwise specified.

About Avaya GlobalConnect

Avaya GlobalConnect is one of India’s leading Enterprise Communication Solutions provider. Its offerings range from converged voice, data and video networks to contact center solutions to unified messaging solutions, and customer services in order to provide best-in-class converged communications products and solutions. For more information about Avaya GlobalConnect, visit its Web site at www.avayaglobalconnect.com