Kick Off To Exciting Year in Game Development Community

Kick Off To Exciting Year in Game Development Community

MARKHAM, Ontario–(BUSINESS WIRE)–March 2, 2005– At this year’s premiere game development show, the Game Developers Conference (GDC), ATI Technologies Inc. (TSX:ATY) (NASDAQ:ATYT) will have a range of activities supporting the development community. The ATI booth, technical talks and a mobile developer event will be highlights of this annual event, preparing developers for an exciting year ahead in which the industry is anticipating handheld gaming will gain significant traction, console transitions appear to be on the horizon and desktop performance is now a reality in notebooks.

As the mobile gaming market emerges, ATI has positioned itself as a leader within the industry, delivering leading edge graphics to today’s cell phones. To bring developers up to speed on the state of the industry, both in hardware and content development, ATI and QUALCOMM are holding “3D UNLEASHED Developers Day” on Sunday March, 6th.

At booth #710, ATI will showcase graphics accelerators from a variety of product lines, including our IMAGEON™ series (mobile phones), RADEON® (desktop), MOBILITY™ RADEON® (notebook), FireGL™ and MOBILITY™ FireGL™ (Workstation). Also on the exhibit floor, ATI hosts theater style technical presentations from industry partners, such as Alias, AMD, Discreet, Garage Games, Lionhead, Luxology, Qualcomm, RTZen, Softimage, Sun and SuperScape. Held every 30 minutes, these presentations are a unique opportunity for attendees to learn more about how to maximize the powerful capabilities of ATI graphics.

Throughout the week, engineers from ATI’s 3D Application Research Group will be presenting a series of technical talks on some of the latest advancements in graphics technology. As advances in the graphics industry come faster and faster, these talks will get developers up to speed on the technologies researchers have been working on to facilitate compelling game content.

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