Wipro launches The Intelligent Next-gen Associate (TINA) for retailers at NRF’08

Wipro Technologies, the Global IT Services Division of Wipro Limited (NYSE:WIT), announced the launch of The Intelligent NextGen Associate “TINA” at the NRF Annual Convention & Expo. A Retail automation platform developed as part of customer experience enrichment program at Wipro’s Applied Innovation Lab, TINA is a platform on which customer interaction applications that use speech, touch and motion may be deployed.

Bhanumurthy B M, Sr Vice President, Retail CPG and Distribution at Wipro Technologies says “As Retailers seek to differentiate themselves in an increasing competitive and challenging marketplace, the cornerstones to success is to understand the customer lifecycle needs and provide them with a superior shopping experience at every stage through that lifecycle. TINA helps us get one step closer to that dream”

Since Wipro TINA platform is SOA enabled it can play an important part in the overall cross channel strategy for retailers. TINA is fully connected to the store and the retailer’s enterprise through WiFi empowering it with real time information on pricing, on-shelf inventories, and promotions. TINA can also be leveraged to audit store execution covering areas ranging from planograms, price optimization to promotion execution. Further, new product information and educational content can be rolled out instantaneously across stores which are served by TINA.

TINA is an effort by Wipro’s innovation group to create Applied Innovation solutions for ‘the next generation Retail enterprise’

About Wipro

Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services organization globally. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, Information Systems outsourcing, package implementation, software application development and maintenance services to corporations globally.

In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India offering system integration, network integration, software solutions and IT services. Wipro also has profitable presence in niche market segments of consumer products and lighting. In the Asia Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro’s ADS’ are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange – Mumbai, and the National Stock Exchange.
For more information, please visit our websites at www.wipro.com http://www.wiprocorporate.com

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