Rackspace Strategy Shift Unveils New Corporate Identity

Rackspace emphasises brand’s focus on delivering hosted IT Services

Rackspace (www.rackspace.co.uk) today announced its new corporate identity reflecting its shift into IT hosting. As more organisations transition from purchasing in-house computing assets to leveraging service providers, Rackspace now offers a suite of hosted IT services that are more reliable and provide better value, including virtualisation, hosted mail, custom application support, back-end IT and storage.

“Fanatical Support®, our business philosophy, has been central to our managed hosting success for the past nine years and will continue to propel us as we expand our offering. Our new services will complement our existing portfolio allowing customers to easily offload more and more IT functions, and our new identity reflects this approach,” said Doug Loewe, Managing Director, Rackspace EMEA.

The newly-launched name, Rackspace, drops the “Managed Hosting” terminology, signifying Rackspace’s new breadth of hosted IT services supporting companies of all sizes. The new logo incorporates Rackspace’s popular “FANATIGUY™” icon, which better reflects Rackspace’s people-centric culture and award-winning Fanatical Support, and highlights the company’s transition from servers to services.

In addition to Rackspace’s traditional managed hosting offering, its portfolio companies also complement the new strategy, including:

• Mosso®, the Rackspace virtual cloud computing brand
• Mailtrust™, the Rackspace business-class hosted email brand

Today, Rackspace is one of Europe’s most successful and fastest growing IT hosting companies. The company has consistently been recognised for its excellence in service and innovation. Rackspace was the winner of the Advanced Infrastructure Solutions, Hosting Solutions Partner of the Year, in the annual Microsoft Certified Partner Awards 2007. Rackspace was also ranked in the top 50 places to work in the UK in the 2007.

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About Rackspace
A recognised leader in the global IT marketplace, Rackspace® delivers a diverse suite of enterprise-class hosted IT services to businesses of all sizes. Customers choose Rackspace for its hosting specialisation and expertise, backed by the company’s award-winning Fanatical Support®. By integrating the industry’s best technologies and delivering them as services, Rackspace serves as an extension of its customers’ IT departments. Because Rackspace removes the burden of infrastructure maintenance and management, customers can focus on their core business. Rackspace’s portfolio of companies also includes the Mosso® (www.mosso.com) cloud computing platform and Mailtrust™ (www.mailtrust.com), a provider of business-class hosted email solutions.