Extraprise Hires New Marketing Executive Eric Robbins

Extraprise®, the B2B database marketing services and CRM systems integration provider, today announced that it has named Eric Robbins as Vice President of Marketing and Business Development.

Eric brings more than twenty years of professional services experience including work in consulting management, marketing, and strategy development.

“Eric brings a broad range of marketing, strategy and business consulting skills to Extraprise. As the company continues to evolve its database capabilities and build on its ten year track record of successfully delivering CRM solutions to hundreds of companies across North America and Western Europe, we were looking for an executive to drive our marketing efforts to the large, underserved B2B marketplace,” said Ken Marshall, Extraprise CEO adding, “With his extensive business knowledge and strong professional services background, Eric Robbins is an ideal addition to the Extraprise senior management team.”

In this position, Robbins will assume responsibility for extension of the Extraprise brand, maintaining strategic alliances, and overseeing corporate and field marketing initiatives as well as business development strategies.

Prior to Extraprise, Robbins founded a Chicago-based consulting business that delivered strategic, operational and technology services for a variety of software, consulting, business process outsourcers and universities. Earlier in his career, Eric worked for nearly a decade with Deloitte Consulting before an eight-year relationship with Interleaf as a Vice President/Area Manager in the professional services group. When acquired by BroadVision, Eric served as the Vice President of Marketing and Strategy for the Global Services division.

Mr. Robbins holds a MBA from the Kellogg School of Management and a Bachelor’s degree in Industrial Engineering from Northwestern University.

About Extraprise

Extraprise® specializes in B2B database marketing and CRM implementation services. Extraprise enables clients to overcome the traditionally fragmented approach to sales and marketing and transforms their data systems into effective information that is used to acquire, retain, and grow customers. In contrast to traditional marketing service providers, Extraprise focuses solely on the vastly underserved B2B marketplace and is able to do so because of their deep understanding of the complexities of B2B customer data and businesses processes. Extraprise’s Insight-to-Interaction™ (i2i) platform combines data management, business insight, demand generation, and customer management and is available as a turnkey hosted service or on-premise at the client’s location. Extraprise is the first company to combine these capabilities under one roof, enabling them to design systems, analyze data, execute marketing programs, and leverage customer information throughout the enterprise. The company is headquartered in Boston with offices throughout the U.S. For more information, visit www.extraprise.com.

Contacts

For Extraprise
Jen Fleishman, 917-825-7339
jen {at} steinfleishman(.)com