Search Engine Strategies’ Global Content Director Kevin Ryan and ClickZ Editor-in-Chief Rebecca Lieb Available for Comment on Microsoft Bid for Yahoo!

Search Engine Strategies

Microsoft Corp.’s offer to buy Yahoo! Inc. for $44.6 billion has the potential to significantly transform the search and marketing industry.

Available to offer up-to-the-minute perspective are two search and interactive marketing veterans:

Kevin Ryan, Global Content Director of Search Engine Strategies and Search Engine Watch. Ryan is a search and advertising industry veteran whose former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, a 2006 Advertising Age Top 20 search engine marketing firm.

Rebecca Lieb, Editor-in-Chief of the ClickZ Network, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world—on or offline. Lieb developed her expertise through executive marketing and communications positions with Siegel & Gale and with global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s German network, RTL Television. Lieb spent five years as Variety’s Berlin-based German/Eastern European bureau chief.

Topics of discussion:
How the consolidation between two major players in the arena could pose a significant threat to Google;
How this acquisition will help or hinder growth of Internet advertising;
Can Microsoft become known as a major advertising company rather than a software company?
How businesses that invest in online advertising, both through search and pay-per-click tactics, will be affected.

Contacts

To arrange an interview, contact:
PAN Communications
Ann Shannon, +1-978-474-1900
ses {at} pancomm(.)com
or
Incisive Media
Matt McGowan, +1-212-634-4811
matthew.mcgowan {at} incisivemedia(.)com