Mission Produce Chooses Discovery by IRM™ Business Intelligence Solution

California Avocado Industry Leader Capitalizes Upon Best-In-Class BI

Mission Produce of Oxnard, CA has contracted with industry leader Discovery by IRM™ to serve as its new Business Intelligence solution.

Founded in 1983 to capitalize on the then under-serviced, niche California avocado market, Mission Produce has since expanded its operations to provide year-round supply to Mexico, Europe, Canada, Japan and the United States. In addition to its avocado ripening, packing and distribution operation, the company also markets and sells other avocado products such as frozen guacamole, as well as non-avocado produce such as asparagus cultivated in Mexico, California and Peru. This spring, Mission Produce will introduce it’s version of fresh high-pressure guacamole and avocado halves.

Today, Mission continues to be a leader in the avocado industry, with food safety programs, fruit hydrocooling, computerized inventory controls, forward warehousing, food service contracts, returnable plastic containers and world-wide supplies.

As business thrives and operations grow, successful organizations like Mission Produce choose to invest in the strategic value provided by IRM Corporation’s business intelligence solutions. IRM’s technology is geared toward one specific end: to take static business data and turn it into actionable business intelligence.

Currently used by nearly 200 Food & Beverage manufacturers and distributors, IRM’s flagship Discovery™ system is the leading innovator in Business Intelligence (BI), forecasting, promotion management and analytics. Its success and widespread implementation is regularly attributed to the fact that it is powerful, but fast to implement, and easy to use. Moreover, it illuminates positive trends and potential challenges that enable managers not only to act, but also to act fast.

ABOUT IRM CORPORATION

IRM provides both on-demand and on-premise business intelligence, forecasting and trade promotion management solutions to manufacturers, distributors and brokers in the food, beverage, and CPG industry — all delivered in a Software-as-a-Service (SaaS) model. For additional information, please contact Belinda Rueffer at 972.715.4071, or visit www.irmcorporation.com

ABOUT MISSION PRODUCE

Headquartered in Oxnard, California, Mission Produce’s continued growth and market driven approach has led it to be a leader in the U.S. marketplace with import operations now including products from Mexico, Chile and New Zealand, and with significant exports to over 20 countries in Europe and Asia. For additional information, please contact Ross Wileman at (805) 981-3650, or visit www.missionpro.com.
Contacts

IRM
Belinda Rueffer, 972-715-4071