Photobucket to Launch New Applications on MySpace

New Photobucket Applications for the World’s Largest Social Network to be Built on MySpace Developer Platform Launched this Week

Photobucket (http://www.photobucket.com), the Web’s number one stand alone photo site, today announced that it will launch a series of applications for MySpace, the world’s most popular social network. Photobucket participated in the MySpace Developer Event on February 5, 2008 demoing a “Top Images” application built with the newly announced Developer Platform (http://developer.myspace.com), Photobucket was able to easily build, test and ultimately deploy its applications.

There are billions of photos and images stored on Photobucket and MySpace that represent the digital identities of millions of people. Through Photobucket’s applications, users will be able to express and shape their digital identity in new ways on their MySpace pages.

MySpace kicked off their MySpace Development Platform program on February 5, 2008 beginning a one month application development period allowing companies including Photobucket, time to build and test their applications. During that time, applications, including Photobucket’s applications, will not be visible to the MySpace community in order for developers to install, iterate, and test the security of their applications in a live environment.

In March 2008, the MySpace Developer Platform will be rolled out to users in the MySpace Application Gallery. Members will be able to add Photobucket applications, and other developers’ applications to both their home and profile pages.

“Photobucket pioneered the way that MySpace users incorporate images into their profiles, blogs and comments,” said Alex Welch, CEO of Photobucket. “With the launch of the MySpace Developer Platform, we are excited to have the opportunity to create new ways for users to share and interact with images and videos that are significant to them throughout their digital lives.”

As with all MySpace Developer Platform applications, Photobucket’s applications will be able to safely access publicly available profile information including a user’s friend list, interests, photos & albums, video, as well as status & mood. All of Photobucket’s applications will have real estate in five places within MySpace including:
A MySpace application profile (users can “friend” the apps)
Access to embed applications on the user homepage (inward facing—for you to see)
Access to embed applications on profiles (outward facing widget—for friends to see)
An application gallery listing
A canvas page

“MySpace has always had a relationship with the developer community, and today marks an evolution in our relationship,” said Kyle Brinkman, vice president and GM, MySpace Developer Platform. “The launch of our developer platform reinforces our commitment to this community. We look forward to the unique and engaging applications that the MySpace Developer Platform will inspire.”

For more information about the MySpace Developer Platform, please visit http://developer.myspace.com

About Photobucket

Photobucket is one of the Web’s most popular hubs for managing media. Photobucket’s users upload, link to, share and search for billions of personal photos, graphics, and videos every day. The company was founded in 2003 and acquired by Fox Interactive Media, Inc., a News Corporation company (NYSE:NWS), in July 2007. The company is headquartered in Denver, Colo. with offices in Palo Alto, Calif., and is available online at http://www.photobucket.com/

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views (*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Finland, Brazil and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(*) Among the top 2000 domains comScore Media Metrix, December 2007. For more information on comScore Networks, please go to http://www.comscore.com.

Contacts

LEWIS PR for Photobucket
Sharon Howell, 415-992-4400
photobucket {at} lewispr(.)com
or
Sparkpr for MySpace
Amy Walgenbach, 415-321-1888
amyw {at} sparkpr(.)com