BDMetrics Names AOL Executive Dan Fowler as Chief Revenue Officer

BDMetrics has named former AOL executive Dan Fowler as Chief Revenue Officer, it was announced today by Rick Geritz, President and CEO, BDMetrics, Inc.

Mr. Fowler will take over all revenue responsibility at BDMetrics, Inc. and will lead overall account management and sales growth for the company.

“Dan brings to BDMetrics a proven track record of operational and sales leadership,” Geritz said. “With 26 years of sales and business development experience, Dan will accelerate our global sales efforts and assist us with a sales strategy that will lead us into the next phase of our corporate growth.”

Previously Mr. Fowler was Senior Vice President of Sales at AOL Media Networks where he developed a marketing strategy to allow AOL to effectively and quickly capture advertising market share outside of Fortune 500 companies. He was also responsible for increasing sales executive productivity, developing procedures and processes for operations, marketing, and pricing. Prior to his appointment as Senior Vice President, Mr. Fowler served in the capacity as Senior Vice President of Sales and Advertising Operations for AOL Local.

Prior to his tenure at AOL, Mr. Fowler served as Vice President of Interactive Channel Sales for Source Media, Inc. where he was responsible for defining the company’s new interactive television strategy and defining the new revenue models, value propositions, key messages and industry positioning. Other responsibilities included managing affiliate relations, business development, and consumer marketing. Mr. Fowler also served as General Manager for the Dallas, Texas-based company, IT Networks.

About BDMetrics

BDMetrics is the creator of You-Based™ personalization technology for leading trade shows and associations. This personalization technology customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology drives attendance, increases exhibitor participation, facilitates relevant business relationships, and ensures positive constituent ROI. BDMetrics partners with leading tradeshow owners and associations to redefine and elevate the value of the face-to-face business experience and convert their communities into commerce. For more information visit www.bdmetrics.com or contact John Barber via email at john.barber {at} bdmetrics(.)com or by phone at 703.955.6993.
Contacts

BDMetrics, Inc.
John Barber, Vice President, 703-955-6993
john.barber {at} bdmetrics(.)com