Adobe Launches Flash Home and Flash Cast 2 at Mobile World Congress

Adobe Launches Flash Home and Flash Cast 2 at Mobile World Congress

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that major content providers, including MTV Networks, the Nasdaq Stock Market, eBay, Reuters, Dolce & Gabbana and others are using the company’s Flash Player compatible mobile products and solutions to extend their brands to the handheld market. Leading companies are adopting Adobe® Flash® Home, a new mobile application for rich, dynamic home screens, and Adobe Flash® Cast™ 2 technology, the next generation offline portal solution, to deliver high-impact user experiences and provide instant access to data services.

The new Adobe Flash Home application combines customizable data-enabled wallpapers and home screens with live data services to provide users with more personalized mobile experiences. By enriching the idle screen with branded content, users can instantly access more expressive, visually rich content. A major update to Adobe’s offline portal solution, Flash Cast 2 delivers rich, easy-to-use data services through mobile applications such as news, sports or entertainment channels. Licensed by operators like NTT DoCoMo, Verizon Wireless and Chunghwa Telecom, Flash Cast offers operators the ability to tailor mobile experiences based on subscriber’s profiles and device capabilities while reaching high volume, mass-market handsets.

“The time to radically improve the user experience on mobile handsets is now, with Adobe technology leading the transformation of how the world interacts with mobile devices, just as Flash revolutionized the Web,” said Gary Kovacs, vice president for product management and marketing, Mobile and Devices at Adobe. “Content providers worldwide trust Adobe to deliver engaging experiences in print, on the Web, in video and now mobile is the target for innovative applications that showcase their brands and unique content.”

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