IBM Delivers Telco Innovations to Improve Consumer Experience

IBM Delivers Telco Innovations to Improve Consumer Experience

At Mobile World Congress, IBM (NYSE: IBM) debuted mobile services of today and the future – from social networking to the built-in security and service quality that telecom customers expect in a digital world.
As consumers increasingly demand convenience, control, flexibility and choice, creating a consistent and innovative customer experience across devices and networks has become a top focus for communications service providers. In a recent IBM survey of more than 250 telecom executives, 60 percent of respondents said they believe they can grow by improving the customer experience across all channels, including online and retail operations.

“Our service provider clients tell us they believe growth in the next five years will stem from converged content services like television and video,” said Mike Hill, general manager, Telecommunications Industry, IBM. “Yet factors like ease of use, simplicity, security and quality—all of which comprise the total experience—are essential to drive these new service revenues. Consumers expect the same carrier-grade service quality for new mobile services as they get from providers today.”

Read the complete Press Release