Turkey’s prepaid market-leader migrates entire prepaid portfolio onto DIGITALK IP platform

Milton Keynes, UK, 11 February 2008: Millenicom, Turkey’s largest calling card and call shop operator, has migrated its entire prepaid services portfolio onto the DIGITALK Media Application Server (MAS), providing a full set of turnkey value-added features and applications on the multiservice platform.

Millenicom, a fully-owned subsidiary of Germany based European Telecommunication Holding AG, adopted the DIGITALK MAS as part of its strategy to migrate all its services to an IP-based solution and to align its platform with its sister company in Germany, which has been successfully using DIGITALK since 2003. The operator will also use the DIGITALK platform to launch a range of new services, including a web-based virtual calling card and a residential VoIP service, both planned for launch in 2008.

The operator successfully completed deployment of the DIGITALK MAS in July 2007 allowing it to replace its previously separate calling card and call shop prepaid platforms with a single scalable, IP-based solution. As well as reducing complexity, this implementation will allow the company to exploit synergies by using the same platform across all its subsidiaries.

“The DIGITALK Media Application Server was an integral part of our strategy to migrate all our prepaid services over to an IP-based platform,” said Tugrul Cora, General Manager Millenicom Turkey. “Our sister company in Germany has been using DIGITALK for five years so we have seen first hand how robustly the platform has performed. We have also been continuously impressed by the level and responsiveness of DIGITALK’s 24/7 customer support.”

“We see Turkey as a key market poised for growth so we are very excited to be working with Millenicom to support its IP-based prepaid business,” said Mark Ashdown, Sales and Marketing Director, DIGITALK. “Our Media Application Server is one of the most successful IP-based NGN platforms to incorporate a Turnkey Multi Service Concept. This deal is further evidence that DIGITALK is the platform of choice for service providers that are looking to rollout new IP-based services quickly and easily.”

ENDS

About DIGITALK
DIGITALK is an independent developer of multiservice voice switching platforms. DIGITALK’s customers include large fixed network, mobile network operators, as well as new carriers, Internet Service Providers and Application Service Providers. They depend on DIGITALK’s Multiservice Platform to deploy scalable, innovative and enhanced voice services. DIGITALK’s flexible approach makes it possible to create new services using the DIGITALK Service Creation Environment, STUDIO, while still sharing the same hardware infrastructure. This ensures DIGITALK brings its customers unrivalled power to innovate, adapt to a dynamic marketplace, and gain a fast return on investment, using a future-proof services platform.

Headquartered in the UK, DIGITALK prides itself on its ability to respond to customer’s needs, which is why since 1996, DIGITALK has installed more than 1200 service platforms worldwide, and why it has over 400 customers, including some of the top global service providers. DIGITALK also has offices throughout Europe and the rest of the world.

For more information: www.digitalk.com

About Millenicom Turkey:
Millenicom Turkey is a subsidiary of European Telecommunication Holding AG. The company effectively brings the experience and know-how of its European operations to the Turkish market. Having Long Distance Telephony Services License, Millenicom Turkey offers long distance and mobile phone call services with economical rates and the highest quality of service. After the liberalization, Turkish telecommunication sector is on the move with a very high pace of speed, and Millenicom Turkey’s primary target is to become the leading name in the market. Operating 17 POP locations in 13 different cities, Millenicom, as of today, has reached to a transmission capacity of more than 70 million minutes per month. The company has signed interconnection agreements with more than 70 telecom operators and offers high quality services with economical rates through its fiber optical connection between Frankfurt and Turkey. Millenicom Turkey operates also in corporate and retail telecommunication subscription services. Millenicom Turkey has launched Turkey’s first call-by-call service 1045 in late 2007.

About European Telecommunication Holding AG
European Telecommunication Holding E.T.H. AG was founded in 1998, after the de-regulation of the telecommunication market in Germany. Cukurova Holding holds 74.71% of the shares, and the remaining balance is held by German investors. Millenicom Turkey, Millenicom GmbH and Alovatan GmbH are wholly-owned subsidiaries of E.T.H. AG.
Through its operating subsidiaries, E.T.H. AG aims to be the leading telecommunication operator for the ethnic market in Europe and leading alternative provider of telecommunication services in Turkey. E.T.H. AG’s roots to the Turkish community in Europe enables the Group to understand the telecommunication needs of other ethnic communities, particularly from Eastern Europe and the Middle East.
As a holding company, E.T.H. AG is responsible for selection and deployment of technological platforms, the initiation of strategic partnerships for the Group, and professional and efficient administration taking advantage of the Group’s size and significant organisational and financial synergies.

For more information please contact:
Kate Cash
DIGITALK Ltd
Tel: +44 (0)1908 425000
E-mail: kate.cash {at} digitalk(.)com