New Research by TNS Media Intelligence/Cymfony Reveals 80% of Marketers Around the World Participate in Social Media but Still Face Barriers to Successful Implementation

TNS Media Intelligence/Cymfony What:
Free Webinar to discuss the results of a global study on how companies are planning, implementing and evaluating social media tools.

Consumers have taken control of brands, but has the business world figured out smart ways to use social media in brand and product marketing? To find out, TNS Media Intelligence/Cymfony surveyed 70+ marketers around the globe about their experiences incorporating all types of social media tools in their marketing strategies. During this Webinar, TNS Media Intelligence/Cymfony will summarize the findings of this study and discuss the insights with participants.

Key highlights of the study include:

Companies take social media seriously. Half of respondents stressed the importance of monitoring social media at the executive level with a significant allocation of resources. The most savvy users of social media tools see social media as an opportunity that must be grasped with a sense of urgency.
Companies grasp the importance of social media analysis. Close to two-thirds of global respondents, and 88 percent in the U.S, said reading and analyzing social media would have a lot of impact on the future of their businesses.
The immaturity of social media is a barrier to implementation. US respondents said the greatest barriers to acceptance or implementation of social media in their organizations is lack of best practices (32 percent) followed by lack of senior management commitment (24 percent). Other regions indicated that lack of controls, standardization, and lack of time and resources.
Marketers want to talk about it. In fact, 95 percent of the savviest marketers in this study believe it would be effective to gather colleagues together to study and learn from social media.

Why: To be a part of an open forum on social media and gain a global view of social media’s maturity level, the challenges companies face pursuing social media strategies, and the success or failure of marketing services suppliers in helping companies leverage blogs and social networks.

Who: This interactive discussion will be led by Jim Nail, Chief Strategy & Marketing Officer, TNS Media Intelligence/Cymfony

When: February 28, 2008

1:00 PM EST

Where:
Register at: www.SocialMediaInBusiness.com

Contacts

Peppercom for TNS
Jennifer Kuhl, 212-931-6111
jkuhl {at} peppercom(.)com