Bebo Expands Its Mobile Offering with Intercasting Corp

Bebo’s 40 Million Users to Have Extended Access to Mobile Operators on ANTHEM™ Social Networking Gateway
Easier to View Photos; Send and Receive Messages; Post Messages and Search Profiles

Mobile World Congress 2008

Bebo, the global Social Media Network, and Intercasting Corp., which provides ANTHEM™ the leading platform connecting mobile carriers with social networking sites and entertainment companies, today announce a new partnership to allow Bebo’s 40 million plus members to produce and share content on their mobile phones.

Bebo.com will now be available through ANTHEM™ on a dedicated mobile application, as well as via text and picture mobile messaging. The mobile application gives users deeper integration to carrier phone cameras and phone directories, as well as the Bebo online site. More importantly, ANTHEM™ will offer Bebo mobile users a simple but powerful user interface that makes it easy to view photos; send and receive messages; post comments; search profiles and more.

Welcoming the partnership Ziv Navoth, VP Business Development & Marketing, Bebo, said:

“Bebo users increasingly want to be able to connect on the go. This partnership will extend Bebo’s mobile offering and benefit our members by giving them access to the site anytime, anywhere. We are constantly looking for ways to enhance our users experience and increasing our mobile offering will create a greater platform for self-expression for Bebo users.

“Serving Bebo as its mobile platform enabler is a great opportunity for Intercasting,” said Sean Kane, General Manager International of Intercasting. “We are confident that ANTHEM™ will provide a compelling mobile social networking experience for both the carriers and their subscribers.”

Bebo has recently signed a deal with T-mobile in the UK where it has an existing partnership with operator Orange. In Ireland, Bebo is currently partnered with O2.

Intercasting currently works with wireless carriers such as 3 UK, Virgin Mobile Boost Mobile and Sprint to provide web-based community and social networking sites for subscribers through its ANTHEM™ platform.

About Intercasting

San Diego based Intercasting, a leading mobile social networking company, partners with wireless carriers, social networking companies and major brands & entertainment companies across the globe to drive the growth of personalized mobile media through its ANTHEM™ platform. Founded in 2004, Intercasting was the first company to deploy a carrier-grade mobile blogging and social networking application in North America with Rabble. Mobile carriers, brands and social networking sites interested in partnering with Intercasting please email anthem {at} intercastingcorp(.)com.

About Bebo

Bebo (www.bebo.com), founded in 2005 by Michael and Xochi Birch, is the world’s leading global Social Media Network. Building on the notion of traditional social networking websites, Bebo combines community, self-expression and entertainment to enable its users to consume, create, discover and share professional and user-generated content through the Bebo website. Bebo has more than 40 million users worldwide. Bebo also ranks as the UK’s most engaging website with the most page views per usage day amongst the top 100 most popular sites (a).

(a) Source: comScore World Metrix

www.bebo.com

Contacts

For Intercasting:
mPRm Public Relations
Laura Lazear / Zella Panossian, 323-933-3399
llazear {at} mprm(.)com
zpanossian {at} mprm(.)com
or
For Bebo:
Portland PR
Claire Thom or Verity Williams, +44 (0)20 7404 5344
claire.thom {at} portlandpr.co(.)uk
verity.williams {at} portlandpr.co(.)uk