Users Can Share Discoveries from Different Social Services with Friends in One Place; Filters and Permissions Determine Who Sees What

Iminta.com (www.iminta.com) announced today that it is launching the public beta of its new social aggregation site. Internet users can collect all their online profiles from services such as Digg, Flickr, YouTube, Yelp, Twitter, last.fm and others in one place, turn their content into a single online profile, share it with friends and colleagues, and use the site’s unique filters and permissions to determine who sees what.

“I wanted to create a place where my friends and I could share what we’re into online, even when we use different sites, without having to send an email every time,” said Aaron Newton, Iminta.com’s founder, “but I also wanted to control what content each person sees. Maybe I love my friend’s photos, but I hate his music. Iminta is unique because it lets you filter what others see in your profile and what you see in theirs with a great degree of control. And it’s as easy as clicking the ‘Favorite’ button below a YouTube video.”
Private Beta

In its initial launch, users can request invitations from Iminta.com and most will receive them the same day. They can then plug in all the sites they use in about 60 seconds, creating a profile of everything they’re into online. They then add or invite friends, setting permissions to decide what each person sees; for example, friends and family can see Flickr, but coworkers can only see del.icio.us. Users then click on “what your friends are inta” to quickly filter their friends’ content to suit their own interests.

To add to their Iminta profiles, users simply do what they’ve always done – surf their favorite sites and click to choose a story, photo, song, document, or video that they like; the content is automatically added. They can delete items from their feed with a click or delete all items from a service at once. They can also receive their profiles via RSS, plug them into their blogs or anywhere else, and take their friends’ discoveries with them via daily email and RSS.

“Real-world friends who see, call, or IM each other can create and maintain the bond of friendship through a shared culture,” said Newton, “but there’s so much information floating through our view these days that these connections are becoming fractured and harder to maintain. Iminta is a bridge that simplifies the process of creating and sharing a culture.”
About Iminta

Iminta was founded in 2007 by Aaron Newton. The service currently synchronizes with content sharing and discovery sites YouTube, Flickr, Digg, del.icio.us, reddit, Yelp, Webshots, Google Reader, last.fm, Twitter, and more. Aaron previously created Epitonic.com, one of the Web’s first editorial mp3 download sites, which was funded by CNET Networks and later sold to Palm Pictures. Aaron then helped CNET Networks launch their highly successful Download.com Music property. Iminta is based in San Francisco.

Media Contact:

Aaron Newton
415.235.7466
aaron [at] iminta [dot] com

Colette Sandstedt
323.481.2809
colette [at] iminta [dot] com