Groove Mobile Signs with Indie Mobile to Expand Global Library of Independent Tracks

Mobile Music Deal Includes Ringtones, Full Track Downloads and Video Rights and Will Incorporate Direct to Consumer Offerings in 2008

Groove Mobile, the world’s leading mobile music service provider, announced a worldwide licensing deal with Indie Mobile at The Mobile World Congress 2008 that will extend Groove Mobile’s independent music library to include multiple mobile content rights including full music tracks, videos and realtones from an extensive catalog of 70,000 songs. Artists under the new arrangement include Armand Van Helden, Felix Da Housecat, The Editors, The Pigeon Detectives, Bob Sinclair, Laurent Garnier, Royksopp and Shaggy. The deal will increase Groove Mobile’s catalog and provide these additional independent labels and artists with instant access to the mobile phones of music fans across the globe.

“Groove Mobile’s dynamic platform will have a tremendous impact on our global reach,” said Seth Jackson, managing director of Indie Mobile. “We will be able to market full tracks directly to consumers as well as significantly enhance the work we do with bands at live events. We look forward to launching groundbreaking initiatives together in 2008.”

Groove Mobile will work closely with Indie to explore myriad direct-to-consumer opportunities at concerts and other live events, such as full track, off-portal downloads. Recently Groove Mobile enabled a free text trigger download during CTIA, powering the first-ever full track, off-portal download available to consumers across multiple U.S. carriers.

“Indie Mobile works with an extensive group of influential artists that mobile music fans are demanding to hear,” said Adam Sexton, chief marketing officer for Groove Mobile. “At Groove Mobile, we have always been focused on the music, and this new agreement with Indie Mobile will bring some of the leading independent artists to our wireless carrier partners around the world.”

With 60 million transactions completed since launching the service in 2004, Groove Mobile has continued to strengthen its command of the marketplace through recent distribution deals with Bell Canada, Vodafone, 3 UK, Universal Music Group and Sony BMG. A pioneer in the mobile music industry, Groove Mobile sold 400,000 audio singles in its first year alone and in July of last year enabled nearly three million downloads in a single month. In addition to this latest deal with Indie, Groove Mobile provides music fans access to the content of other leading independents including, The Orchard, Beggars Group, Redeye Distribution, IRIS Distribution, INgrooves, GrooveSource, IODA, Artspage and Phonofile.

About Groove Mobile

Groove Mobile is the world’s leading mobile music service. Groove Mobile’s Complete Music Gateway includes Full Track Mobile Downloads, Peer-to-Peer Sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more. Groove Mobile powers 3UK, the UK’s top rated mobile music service and the Sprint Music Store, the first over-the-air song-download service in the U.S. Groove Mobile launched the world’s first secure peer-to-peer distribution in the mobile space, with its pioneering Tell-a-Friend feature. Groove Mobile’s direct download service is available in the US, Canada, the UK, Europe, and Australasia and provides access to music from all the major labels and the top independent labels and distributors. www.groovemobile.com.

About Indie Mobile

Indie Mobile is a leading mobile marketing and digital distribution agency allowing Independent record labels to sell their music and video to mobile handsets worldwide. Realtone ringtones, full track downloads and videotones are just a few of the revenue streams that are produced from the company’s global licensing and exploitation of independent music. The company represents and distributes an exclusive catalogue of 70,000 tracks and has won several awards for its cutting edge mobile marketing campaigns. Indie Mobile is part of the [PIAS] entertainment group with offices in seven territories and local repertoire from all the major European territories.

Contacts

mPRm Public Relations
Michelle Rudolph, 323-933-3399
mrudolph {at} mprm(.)com