Canon launches Original Ink Centres in India

Encourages use of original inks by increasing consumer awareness and accessibility

New Delhi, February 19, 2008: Canon India Pvt. Limited, India’s No.1 Complete Digital Imaging Company announced the launch of Original Ink Centres in India. The Original Ink Centre aims to increase consumer awareness about the advantages of using original inks for all inkjet printing products and making original inks easily available to the consumers. The Canon Original Ink Centres will evolve as a one-stop-shop for all original Canon consumables especially inks that will largely address the customers’ needs. Canon has presently launched 18 OICs in the country including 15 in Delhi, 1 in Bangalore, 1 in Mumbai and 1 in Pune. The company aims to set up 55 such centres by June 2008.

Commenting on the launch Mr. V.P. Sajeevan, Assistant Director-Consumer Systems Products, Canon India said “Original Ink Centres is a new concept that we have launched in India to promote the use of original inks. Over the years, Canon has realised that absence of proper information and lack of easy availability of original inks were the two main causes that make consumers opt for refilling. Refilling, over a period of times, proves detrimental to the printers and AIOs. The Original Ink Centre is a significant step in Canon’s conscious attempt to help the customers in understanding the long-term benefits of using original inks.”

The Original Ink Centres can be identified through a signage outside the shop featuring the colourful OIC logo. The logo itself has been designed on the traditional dance form of Kerala – Kathakali as it indicates 7 colours and also originality as the inks used for painting the face are natural and each design is unique. The OIC unit comprises of a point of sale area for cartridges alongwith information on current schemes, POS and also a consumable compatibility chart that offers the customers the advantage of matching their printer type to the right consumable. The originality of the consumables can be checked with lens provided on the unit to check the holograms.

The use of original inks protects the printers and gives the consumer years of flawless service and vibrant colours. Canon inks come with Chromalife 100 technology which makes the printout last for a 100 years. With increased accessibility, the consumers can now print memories, notes and greetings with a new zeal. The one-stop-shop serves all the printer needs of the customers.

About Canon Inc

Canon Inc. is a global leader in photographic and digital imaging solutions. Its global network now includes 184 companies, employing some more than 108,000 people. It is dedicated to the advancement in technology and innovation and commits 10% of its total revenue each year to R&D. Canon has consistently remained as one of the top 3 companies to have earned the most number of patents over the last decade. Since 1993, Canon continues to be ranked as one of world’s largest corporations by the Fortune Global 500 Ranking. Guided by its kyosei philosophy, which focuses on “living and working together for the common good”, Canon delivers high performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available on www.canon.co.in.

Canon in India

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd. a world leader in imaging technologies. Set up in 1997, Canon India markets 145 comprehensive range of sophisticated contemporary digital imaging products that include photocopiers, multi-functional peripherals, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders and multi media projectors. Five Technology ‘imaging’ engines of Optical, Electrophotography, Bubble Jet, Semiconductor and Display drive these cutting-edge technology products. The company today has offices in 7 cities across India and employs over 520 people. Canon has 281 primary channel partners, 3000 secondary retail points, 50 Canon Flagship stores & 32 Canon Care Centres. Canon products are available in over 300 towns in India. Overall Canon’s presence is expected to increase to 6000 outlets by December 2008.

Creating an industry benchmark with new technologies in the latest product range the company launched 78 new products in 2007 .Overall, Canon India touched revenue of Rs. 510 Crores in 2007.

Canon India has a Software Development Centre located in Noida. Set up in the middle of 1999, the Canon Software Development Centre is one of the six such cutting edge technology centres established by Canon Inc. globally. It develops original technologies as well as supporting Canon marketing companies worldwide with application software. Canon India is ISO 9001:2000 and ISO14001:2004 certified and its Software Development Centre has achieved the CMM level 3 status. In 2006, Canon India received the CII-EXIM Business Excellence Award for Strong commitment to excel.

For further information please contact:

Madhavi Kochar, Dhwani Tandon

20:20 MEDIA Pvt Ltd

Ph no : 09810788188, 09911279725

madhavi {at} 2020india(.)com, dhwani {at} 2020india(.)com