D-Link Launches Enhanced Partner Program To Increase Reseller Profits With Added Discounts, Rebates And Support

D-Link Launches Enhanced Partner Program To Increase Reseller Profits With Added Discounts, Rebates And Support

D-Link, the end-to-end computer networking solutions provider for consumers and business, today announced an enhanced partner program designed to help the company’s existing value-added resellers (VARs) grow their businesses and become more profitable.

The primary benefit of the new D-Link Premier Partner Program is that it lowers the revenue commitment to become an authorized D-Link VAR while providing higher levels of incentives for growing its business through increased sales of D-Link business class products, including network switches, WLAN, IP surveillance and storage equipment.

“By reducing our revenue commitment, we are encouraging more of our VARs to become ‘Diamond Partners ($50,000 plus in D-Link product sales per quarter)’ eligible for receiving our dedicated field sales and engineering support resources,” said Keith A. Karlsen, executive vice president, D-Link Systems, Inc.

Effective immediately, the more than 3500 authorized D-Link VARs get automatic discounts upon purchase of D-Link products for business, education and government applications along with back-end rebates. The amount of such rebates, including the new Value Incentive Rebates (VIRs), depends on VAR revenue levels for each quarter.

“The more our partners sell, the more they earn in rebates,’ he said. “Many of the discount and rebate percentages have been increased to reflect our commitment to helping our VARs reach their sales goals,” he added.

In addition to the generous upfront discounts and back-end rebates or VIRs (amounts vary according to products purchased), Karlsen also added that the new program gives Diamond level VARs access to D-Link’s long-standing, experienced field sales support and engineering teams that work with them in every stage of the sales cycle.

Read the complete Press Release